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The Politics of Facebook and Twitter Ads

December 10, 2019
If it is true we are judged by the company we keep, and Facebook has decided to run political ads...
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Influencer marketing agencies prepare for the end of the Instagram like

December 10, 2019
Influencer marketing agencies prepare for the end of the Instagram like. Instagram's impending removal of likes from public view —...
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Influencers help promote ABLEnow financial savings tool for those with disabilities

November 29, 2019
The initial campaign generated more than double its initial engagement goals.
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Top 200 Marketing Agencies of 2020

November 26, 2019
Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...
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ABLEnow Campaign Breaks Initial Benchmark Goals at Launch

November 25, 2019
An innovative influencer marketing campaign designed to bring awareness to ABLEnow, the new financial savings tool designed to serve people...
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Five Surprising Ways Paid Media Can Amplify Influencer Marketing

November 21, 2019
Today's digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible...
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Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

November 19, 2019
Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller...
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Instagram Removing Likes Could Boost Social Commerce and Retail Measurement

November 14, 2019
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as...
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‘It’s still very much the Wild West’: Influencer marketing deals are now focused on performance

October 31, 2019
Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn’t have millions of followers —...
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Choosing An Influencer Marketing Agency Or Platform: Five Questions To Ask

October 25, 2019
As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to...
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12 Expert Tips To Create A Successful Online Review System

October 24, 2019
It's no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform...
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DemandGen Radio #133: Applying B2C Influencer Marketing for B2B

October 22, 2019
Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it...
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Reddit Strikes Sharing Deal With Snap

October 11, 2019
Reddit has struck a deal with Snapchat to have its content shared and shown on the photo sharing app, Reddit...
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12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season

October 8, 2019
Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for...
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What’s a Creator Anyway? It Depends on the Platform

October 3, 2019
Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard...
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The Ins And Outs of Using Influencers To Market To Gen Z

October 1, 2019
In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance...
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It’s All About The Money: The Rise And Fall (And Rise Again) Of Influencer Marketing

September 26, 2019
There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks....
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‘Close Friends,’ for a Monthly Fee

September 17, 2019
Influencer culture has normalized charging money for all kinds of intimacy.
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New York’s Philharmonic Taps ‘Influencers’ to Lure Millennials

September 14, 2019
Orchestra invites social-media stars to promote its new season in a bid to give classical music a larger cultural footprint...
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15 Strategies To Effectively Combine SEO And Social Media Campaigns

September 13, 2019
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching...
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Video Ads in Social Media 2019

September 5, 2019
Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves...
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Four Best Practices For A Killer B2B Content Marketing Strategy

August 26, 2019
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content...
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WHAT YOUR BRAND NEEDS TO KNOW ABOUT THE BURGEONING VIDEO-GAME STREAMING BATTLE

August 13, 2019
In this week's Technically Speaking, Microsoft’s Mixer presents a challenge to Amazon’s Twitch—using a real-life ninja.
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11 Ways To Encourage Customers To Review And Recommend Your Company

August 12, 2019
If you have happy customers and a good product, you might think that's enough to have an effective marketing campaign....
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To Kill All The Likes Or Long Live The Likes?

August 6, 2019
How should you feel about those little hearts on Instagram? Would you like Instagram better without them? Instagram is currently...
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Beyond The Mommy Blog: Five Niche Parenting Markets And How To Reach Them

July 30, 2019
The early 2000s brought about the beginning of the "mommy blogging" trend, a time when online conversation between new mothers...
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#SMTLive Recap: Discussing the Risks of Influencer Marketing

July 18, 2019
The stats don't lie - 95% of consumers favor credible content from industry influencers over material from brands, while 82%...
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How To Drive User-Generated Content Through Influencer Marketing

July 3, 2019
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...
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Agency Pros Offer 15 Tips To Help Businesses Create Engaging Videos

June 25, 2019
According to a recent study by Hubspot, when it comes to getting information from and about the companies they’re interested...
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11 Ways For Businesses To Appropriately Promote Their Social And Political Values

June 24, 2019
A study has shown that significantly more than half of consumers will patronize—or avoid—businesses that share their social and political...
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Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies

June 4, 2019
Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating...
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Five Big Content Marketing Mistakes And How To Avoid Them

May 29, 2019
“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....
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This Often-Overlooked Influencer Strategy Is Critical For Success

April 22, 2019
Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...
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Five Influencer Marketing Missteps To Avoid In 2019

March 27, 2019
There’s no shortage of cautionary tales when it comes to influencer marketing; speculation and myths run rampant throughout the industry....
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Influencer Marketing For Industry Associations: Five Tips For Success

February 20, 2019
The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready...
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12 Content Marketing Trends That Can Help Your Brand Stand Out

January 31, 2019
Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...
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15 Challenges Marketers Faced In 2018 (And What They Learned)

January 28, 2019
The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry...
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101 Experts Reveal the Best Influencer Marketing Campaigns

January 22, 2019
Leading brands such as H&M, Daniel Wellington, and REVOLVE frequently leverage successful influencer marketing campaigns to grow their businesses. And...
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11 Strategies For Keeping Viewers Engaged After A High-Profile Ad

January 18, 2019
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their...
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Influencer Marketing: Hottest Trends From 2018 And What To Watch In 2019

January 16, 2019
As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In...
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14 Tips For Honing Your Professional Skills In 2019

January 8, 2019
To stay ahead and keep your business thriving in the new year, it is important to set new goals, chart...
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Seven Influencer Marketing Trends To Watch For In 2018

December 19, 2018
It’s not news that brands are devoting an increasing percentage of their marketing budgets to influencer marketing. What is new...
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Eight Tips For Creating More Engaging Podcast Ads

December 13, 2018
Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to...
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How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising

December 12, 2018
The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people...
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Stuck In The Old Ways Of Advertising? Here Are 10 Tips To Help You Embrace The Future

November 29, 2018
With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some...
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Social Media Marketing: How To Master The Art Of Going Live

November 27, 2018
More than possibly ever before, social media is all about being in the moment. It’s no wonder then that live...
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How To Pick A Social Platform For Your Next Influencer Marketing Campaign

November 16, 2018
While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t...
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Influencer Marketing: How To Make Human Connections Work For Your Brand

October 19, 2018
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve...
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