Press + Awards

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of...

Casper's IPO shows risks of influencer marketing.

Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60% better than the industry average...

As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job...

The initial campaign generated more than double its initial engagement goals.

Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...

Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller...

Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as...

It's no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform...

Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it...

Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard...

In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance...

Orchestra invites social-media stars to promote its new season in a bid to give classical music a larger cultural footprint...

Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching...

In this week's Technically Speaking, Microsoft’s Mixer presents a challenge to Amazon’s Twitch—using a real-life ninja.

If you have happy customers and a good product, you might think that's enough to have an effective marketing campaign....

The stats don't lie - 95% of consumers favor credible content from industry influencers over material from brands, while 82%...

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...

Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating...

“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....

The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready...

Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...

Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their...

As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In...