As Featured In

Ad Age logo
PRWeek logo

Why Eliminating Net Neutrality Is Bad for Women

January 15, 2018
The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a...
Read More

How To Pick The Right Agency For Your Business: 5 Things To Consider

January 11, 2018
Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales...
Read More

5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm

January 8, 2018
If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust...
Read More

With FTC cracking down, how should brands approach influencer marketing?

January 1, 2018
Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton...
Read More

Sway Group Acquires iFabbo

August 1, 2016
Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion...
Read More

INC. 5000 How This Entrepreneur Built a $4.3 Million Marketing Agency for Mommy Bloggers

January 4, 2016
For years, Danielle Wiley's business idea stared her in the face--until one day when she just had to act.
Read More

PR PROfile: Danielle Wiley, Sway Group

November 11, 2015
What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a...
Read More

4 Traits Influencers Possess

October 1, 2015
In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing...
Read More

Sway Group connects big brands with army of 90,000 bloggers

February 20, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
Read More

PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers

January 27, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
Read More

This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy

January 12, 2015
Sway Group finds social influencers who get results
Read More

Former Edelman Executive Debuts Blogger Venture

March 21, 2013
Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies...
Read More

Now, Mommy Bloggers Have Their Own Talent Agency

June 20, 2011
Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue
Read More
1 6 7 8

For all press inquiries, please contact us at: