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15 Strategies To Effectively Combine SEO And Social Media Campaigns

September 13, 2019
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching...
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Video Ads in Social Media 2019

September 5, 2019
Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves...
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Four Best Practices For A Killer B2B Content Marketing Strategy

August 26, 2019
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content...
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August 13, 2019
In this week's Technically Speaking, Microsoft’s Mixer presents a challenge to Amazon’s Twitch—using a real-life ninja.
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11 Ways To Encourage Customers To Review And Recommend Your Company

August 12, 2019
If you have happy customers and a good product, you might think that's enough to have an effective marketing campaign....
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To Kill All The Likes Or Long Live The Likes?

August 6, 2019
How should you feel about those little hearts on Instagram? Would you like Instagram better without them? Instagram is currently...
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Beyond The Mommy Blog: Five Niche Parenting Markets And How To Reach Them

July 30, 2019
The early 2000s brought about the beginning of the "mommy blogging" trend, a time when online conversation between new mothers...
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#SMTLive Recap: Discussing the Risks of Influencer Marketing

July 18, 2019
The stats don't lie - 95% of consumers favor credible content from industry influencers over material from brands, while 82%...
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How To Drive User-Generated Content Through Influencer Marketing

July 3, 2019
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...
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Agency Pros Offer 15 Tips To Help Businesses Create Engaging Videos

June 25, 2019
According to a recent study by Hubspot, when it comes to getting information from and about the companies they’re interested...
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11 Ways For Businesses To Appropriately Promote Their Social And Political Values

June 24, 2019
A study has shown that significantly more than half of consumers will patronize—or avoid—businesses that share their social and political...
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Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies

June 4, 2019
Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating...
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Five Big Content Marketing Mistakes And How To Avoid Them

May 29, 2019
“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....
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This Often-Overlooked Influencer Strategy Is Critical For Success

April 22, 2019
Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...
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Five Influencer Marketing Missteps To Avoid In 2019

March 27, 2019
There’s no shortage of cautionary tales when it comes to influencer marketing; speculation and myths run rampant throughout the industry....
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Influencer Marketing For Industry Associations: Five Tips For Success

February 20, 2019
The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready...
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12 Content Marketing Trends That Can Help Your Brand Stand Out

January 31, 2019
Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...
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15 Challenges Marketers Faced In 2018 (And What They Learned)

January 28, 2019
The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry...
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101 Experts Reveal the Best Influencer Marketing Campaigns

January 22, 2019
Leading brands such as H&M, Daniel Wellington, and REVOLVE frequently leverage successful influencer marketing campaigns to grow their businesses. And...
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11 Strategies For Keeping Viewers Engaged After A High-Profile Ad

January 18, 2019
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their...
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Influencer Marketing: Hottest Trends From 2018 And What To Watch In 2019

January 16, 2019
As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In...
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14 Tips For Honing Your Professional Skills In 2019

January 8, 2019
To stay ahead and keep your business thriving in the new year, it is important to set new goals, chart...
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Seven Influencer Marketing Trends To Watch For In 2018

December 19, 2018
It’s not news that brands are devoting an increasing percentage of their marketing budgets to influencer marketing. What is new...
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Eight Tips For Creating More Engaging Podcast Ads

December 13, 2018
Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to...
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How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising

December 12, 2018
The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people...
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Stuck In The Old Ways Of Advertising? Here Are 10 Tips To Help You Embrace The Future

November 29, 2018
With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some...
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Social Media Marketing: How To Master The Art Of Going Live

November 27, 2018
More than possibly ever before, social media is all about being in the moment. It’s no wonder then that live...
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How To Pick A Social Platform For Your Next Influencer Marketing Campaign

November 16, 2018
While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t...
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Influencer Marketing: How To Make Human Connections Work For Your Brand

October 19, 2018
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve...
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5 Benefits That Come From Working With an Influencer Agency of Record

September 14, 2018
The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern...
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Beyond The Blog: Seven Creative Influencer Marketing Tactics

September 13, 2018
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to...
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The Five Secrets Behind Every Wildly Successful Influencer Campaign

August 23, 2018
For a consumer scrolling through their favorite blog or social media feed, a successful sponsored post doesn’t feel like an...
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10 Ways To Get An Influencer’s Attention

July 26, 2018
Word of mouth has always been a highly effective form of marketing. That's why influencer marketing has become such a...
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How Can Brands Leverage Technology To Better Connect With Customers?

July 14, 2018
Using technology to reach your customers is a make-or-break opportunity: it offers you the ability to better connect with some...
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Beyond Millennials: Influencer Marketing For Older Generations

July 11, 2018
There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become...
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From Aspirational To Off The Cuff: Instagram’s Evolving Aesthetics

June 14, 2018
When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come to mind -- most likely...
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More Than Awareness: Influencer Marketing’s Role In The Sales Funnel

May 29, 2018
When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending...
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5 tips for using influencers to alleviate a crisis

May 22, 2018
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the...
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Five Influencer Marketing Myths That Could Ruin Your Campaign

May 1, 2018
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands...
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#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs

April 9, 2018
I was 26 years old and living in Toledo, Ohio. I had just landed my first big job, running two...
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How Mom Bloggers Helped Create Influencer Marketing

March 19, 2018
It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society,...
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Think Your Brand Is Too Boring Or Awkward For Influencer Marketing? Think Again!

March 12, 2018
As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain...
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How to Stop Influencer Fraud Before It Starts

February 1, 2018
Opinion: Agencies have plenty of resources to apply against this growing issue
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Critical Strategies For Successful Influencer Marketing Campaigns

January 17, 2018
Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between...
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12 Essential Tips To Increase Your Revenue As A New Advertising Agency

January 16, 2018
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was...
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Why Eliminating Net Neutrality Is Bad for Women

January 15, 2018
The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a...
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How To Pick The Right Agency For Your Business: 5 Things To Consider

January 11, 2018
Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales...
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5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm

January 8, 2018
If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust...
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