Influencer marketing is certainly gaining more attention for its authentic impact and direct ROI for brands. As influencer marketing campaigns […]

Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between

If you’ve been thinking of Pinterest’s smart feed as a social platform similar to Instagram or Facebook, it’s probably time

As 2017 has come to an end, it’s a great time to review influencer marketing programs and make plans for

Ah, Google’s Search Trends Year in Review. One of the best recaps of the year, what the global collective was

In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but

Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well

When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer