As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain verticals are particularly well-suited for this type of marketing. Beauty,…
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Mother’s Day is ranked third in consumer spending, following only the winter holiday and back-to-school shopping seasons. In 2017, the average American spent $124 on their Mother’s Day gift –…
Influencer marketing is certainly gaining more attention for its authentic impact and direct ROI for brands. As influencer marketing campaigns continue to grow, how can you make sure yours stands…
If you’ve been thinking of Pinterest’s smart feed as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest…
There are a number of disturbing elements to the Russian election hacking scandal — most notably the fact that a foreign entity was somehow able to use Facebook and other…
In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but they respond to top-quality content that’s unique, genuine, and relevant…
Talk to any brand getting started in content marketing and you’ll likely discover a common goal: to impact the largest audience possible. (“I want my message to virtually disappear in…
In 2017, the U.S Government updated their FTC guidelines for disclosing on Instagram and for the first time ever, sent out letters to a group of influencers. These influencers were…
One of the biggest factors that can morph an influencer marketing campaign into something special and long-lasting is natural, beautiful food photography, created by REAL people. Having visually compelling photos…
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine, has generated a ton of press. Artificial Intelligence and Influencer…
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