Influencer marketing and holiday campaigns go hand-in-hand these days. And while to most of the world summer has just started, once July arrives we in social media marketing know that holiday planning needs to be in full swing. So if you’re in the midst of planning, here are some suggestions when developing your holiday influencer campaigns. Define your holiday campaign…
In an ideal world, your organization will never have to endure a PR calamity. You will never have a single recall, product shortage, service outage, miscommunication or upset customer. Of course, the less delightful reality is that most businesses will eventually be faced with some sort of PR stumbling block, whether it’s an unflattering social media review or a debacle…
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always abundant, yet sometimes conflicting information about what works and what doesn’t. As the CEO here at Sway, I’ve heard every assumption there is to be made. Read the five misperceptions I’d…
As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain verticals are particularly well-suited for this type of marketing. Beauty, food, crafts, decor and fashion are just a few. These categories are often aspirational in nature, highly visual and offer broad appeal. Bloggers, Instagrammers and other social media stars have…
Mother’s Day is ranked third in consumer spending, following only the winter holiday and back-to-school shopping seasons. In 2017, the average American spent $124 on their Mother’s Day gift – which adds up to a total of $30.309 billion in Mother’s Day spending last year. Looking closely at the data, we see that the millennials are the most generous when…
Influencer marketing is certainly gaining more attention for its authentic impact and direct ROI for brands. As influencer marketing campaigns continue to grow, how can you make sure yours stands out? One great way: utilizing online influencers offline at live events. Combine online reach with live event advertising by inviting relevant online influencers as attendees to your brand’s social event…
If you’ve been thinking of Pinterest’s smart feed as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other social networks, because — surprise! —Pinterest is not a social network. You could say Pinterest is a “visual discovery tool,” or, as Pinterest…
There are a number of disturbing elements to the Russian election hacking scandal — most notably the fact that a foreign entity was somehow able to use Facebook and other social networks to influence an already stressful U.S. election. But what has baffled me most about the hacking scandal is that the Russians were able to proceed with their agenda…
In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but they respond to top-quality content that’s unique, genuine, and relevant — whether it’s a sponsored post or not. Brands are starting to realize the cost-effective model of relying on influencers to create the sort of content that used to be…
Talk to any brand getting started in content marketing and you’ll likely discover a common goal: to impact the largest audience possible. (“I want my message to virtually disappear in a sea of online noise!” said no digital marketer ever.) Quantity has value, which is why Sway Group has the ability to tap into more than 100,000 influencers for high-volume…
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