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Podcast fans, have you checked out DemandGen Radio? Host David Lewis airs a great live show twice a month with thought leaders, authors, and marketing experts from around the world to cover methods and technologies for high-performance marketing. This week his show includes Sway Group CEO Danielle Wiley, in an episode titled Applying B2C Influencer Marketing for B2B.

B2B Influencer Marketing Podcast: DemandGen Radio

In this highly-listenable show, Danielle and David get into the details of how to make influencer marketing work for B2B, including plenty of tips for leveling up from ho-hum case studies to the kind of compelling brand storytelling that today’s audiences are looking for.

A few takeaways from the show:

  • How to get the right kind of B2B coverage, from the right people
  • Using paid content to reach highly targeted audiences
  • How to make the audience the hero in your B2B content
  • Why influencer-driven content is better at capturing the voice of your customer
  • Why it’s so critical to make sure B2B content is packaged in the right way
  • A bit of the secret sauce behind Sway Group’s successful storytelling

You can listen to the entire episode below. Thanks to DemandGen for having us be a part of the show!