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Sway Group

Improve Your Aim with Influencer Audience Targeting

Talk to any brand getting started in content marketing and you’ll likely discover a common goal: to impact the largest audience possible. (“I want my message to virtually disappear in a sea of online noise!” said no digital marketer ever.) Quantity has value, which is why Sway Group has the ability to tap into more than 100,000 influencers for high-volume…

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What Your Brand Needs to Know About the Latest FTC Guidelines

FTC guidelines social media marketing

In 2017, the U.S Government updated their FTC guidelines for disclosing on Instagram and for the first time ever, sent out letters to a group of influencers. These influencers were known to have not disclosed brand partnerships in their sponsored Instagram posts. The FTC guidelines were intended to educate the influencers about the stricter guidelines. The FTC brought their first action…

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Taking Food Photography from Good To Great: A Checklist for Marketers

One of the biggest factors that can morph an influencer marketing campaign into something special and long-lasting is natural, beautiful food photography, created by REAL people. Having visually compelling photos are vital to any marketing campaign, which is why it’s important to understand whether the influencers you are working with are capturing your brand on camera as best as possible….

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Can AI Run Your Next Influencer Marketing Campaign?

artificial intelligence

In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine, has generated a ton of press. Artificial Intelligence and Influencer Marketing My personal Artificial Intelligence experience is limited to Siri (I rarely use her), Alexa (I use her sparingly) and a spectacularly failed attempt to outsource my calendaring to “Amy”…

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3 Questions to Ask Yourself When Choosing the Right Influencer for Your Brand

choosing the right influencer

Choosing the right influencer to market your brand can feel like a guessing game. It’s essential you find the influencer who embodies your brand’s values as well as whose following encompasses your ideal audience. Of course all influencers are skilled in creating content that will thoroughly resonate with their followers, but deciding which influencer will do so most successfully is the…

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Marketing to Millennials in 4 Easy Steps

marketing to millennials

When it comes to marketing to millennials, the question is no longer “why” but “how?” With more than 83 million individuals making up this generation in the U.S., it’s crucial that your brand not only pays attention to millennials but caters to them as well. Here’s a quick recap of why you should try to connect with this generation –…

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Going Back-to-School with Influencers

work with influencers on your back-to-school campaigns

Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying the summer sun, their moms are already thinking of stocking up on school supplies, buying new clothes, and preparing healthy lunch options. With that said, it’s the perfect time to get ahead on your back-to-school summer promotions and what better way to do…

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Are You Using Facebook Correctly? All About the Facebook Branded Content Tool

Facebook Branded Content Updates

In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and brands who are looking to implement social media marketing campaigns. With Facebook’s constant monitoring of acceptable sponsored content, your brand needs to make sure that you are not only effectively utilizing the branded content tool but understanding how it works. Are You Using the Facebook…

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