In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but they respond to top-quality content that’s unique, genuine, and relevant — whether it’s a sponsored post or not. Brands are starting to realize the cost-effective model of relying on influencers to create the sort of content that used to be…
Talk to any brand getting started in content marketing and you’ll likely discover a common goal: to impact the largest audience possible. (“I want my message to virtually disappear in a sea of online noise!” said no digital marketer ever.) Quantity has value, which is why Sway Group has the ability to tap into more than 100,000 influencers for high-volume…
In 2017, the U.S Government updated their FTC guidelines for disclosing on Instagram and for the first time ever, sent out letters to a group of influencers. These influencers were known to have not disclosed brand partnerships in their sponsored Instagram posts. The FTC guidelines were intended to educate the influencers about the stricter guidelines. The FTC brought their first action…
One of the biggest factors that can morph an influencer marketing campaign into something special and long-lasting is natural, beautiful food photography, created by REAL people. Having visually compelling photos are vital to any marketing campaign, which is why it’s important to understand whether the influencers you are working with are capturing your brand on camera as best as possible….
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine, has generated a ton of press. Artificial Intelligence and Influencer Marketing My personal Artificial Intelligence experience is limited to Siri (I rarely use her), Alexa (I use her sparingly) and a spectacularly failed attempt to outsource my calendaring to “Amy”…
Choosing the right influencer to market your brand can feel like a guessing game. It’s essential you find the influencer who embodies your brand’s values as well as whose following encompasses your ideal audience. Of course all influencers are skilled in creating content that will thoroughly resonate with their followers, but deciding which influencer will do so most successfully is the…
When it comes to marketing to millennials, the question is no longer “why” but “how?” With more than 83 million individuals making up this generation in the U.S., it’s crucial that your brand not only pays attention to millennials but caters to them as well. Here’s a quick recap of why you should try to connect with this generation –…
We’ve said it before and we’ll say it again: when it comes to successful campaigns, social media is a marketer’s best friend. The great thing about social media is that it has no boundaries (for the most part). This means marketers can take any brand, product, or service and use a variety of social media platforms to advertise it in countless creative…
Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying the summer sun, their moms are already thinking of stocking up on school supplies, buying new clothes, and preparing healthy lunch options. With that said, it’s the perfect time to get ahead on your back-to-school summer promotions and what better way to do…
In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and brands who are looking to implement social media marketing campaigns. With Facebook’s constant monitoring of acceptable sponsored content, your brand needs to make sure that you are not only effectively utilizing the branded content tool but understanding how it works. Are You Using the Facebook…
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