Sway Group

Choosing the right influencer to market your brand can feel like a guessing game. It’s essential you find the influencer who embodies your brand’s values as well as whose following encompasses your ideal audience. Of course all influencers are skilled in creating content that will thoroughly resonate with their followers, but deciding which influencer will do so most successfully is the…

When it comes to marketing to millennials, the question is no longer “why” but “how?” With more than 83 million individuals making up this generation in the U.S., it’s crucial that your brand not only pays attention to millennials but caters to them as well. Here’s a quick recap of why you should try to connect with this generation –…

We’ve said it before and we’ll say it again: when it comes to successful campaigns, social media is a marketer’s best friend. The great thing about social media is that it has no boundaries (for the most part). This means marketers can take any brand, product, or service and use a variety of social media platforms to advertise it in countless creative…

Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying the summer sun, their moms are already thinking of stocking up on school supplies, buying new clothes, and preparing healthy lunch options. With that said, it’s the perfect time to get ahead on your back-to-school summer promotions and what better way to do…

In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and brands who are looking to implement social media marketing campaigns. With Facebook’s constant monitoring of acceptable sponsored content, your brand needs to make sure that you are not only effectively utilizing the branded content tool but understanding how it works. Are You Using the Facebook…

When you think of Pinterest you probably imagine artsy DIYs and photos of stunning landscapes. But that’s not all it’s capable of. Pinterest is not only great for showcasing your content, but it’s also an effective and creative way to engage with followers. If you’re looking to incorporate Pinterest into your marketing strategy, look no further. In this post, we’re…

Our goal since inception has been to lift up women. Our mission statement: On International Women’s Day, the Sway partners posted an internal video to our private team Facebook group sharing our “Whys.” We thought it was really important that everyone who works for us understands why we started the business, why we continue to run the business, and what…

Before we dive in, there’s something you must do first. Shorten your newsletter subscriber link. If you can’t remember the random sequence of numbers and letters that make up your link, do you think your readers are going to? Probably not. Just head over to bit.ly and shorten your link to the name of your newsletter. This makes it easy…

Back in 2013, native advertising, or rather sponsored content, was deemed the suicide of marketing. Boy how times have changed! Today, working with influencers to create sponsored posts can help generate brand awareness. Not only that, but influencers connect your company to hundreds even thousands of new customers. Still unconvinced that sponsored posts bring life to your brand rather than…