Influencer Marketing Metrics: The Direct Conversion Distraction in Influencer Marketing When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on…Tracie NallOctober 16, 2017
Find InfluencersInfluencer Marketing Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based…Tracie NallAugust 22, 2017
Social Media Marketing Is Your Content Calendar Working As Hard As You Do? Keeping up with the latest social media trends can prove to be a difficult feat. Unless…Tracie NallAugust 16, 2017
Influencer Marketing Can AI Run Your Next Influencer Marketing Campaign? In August, Elon Musk stated that Artificial Intelligence poses a "fundamental existential risk for human civilization",…Tracie NallAugust 1, 2017
Influencer MarketingSocial Media Marketing 5 Tips for Marketing to the College Student High school seniors have just decided where they will spend the next several years of…Tracie NallJune 6, 2017
Sway Group Turning Millennial Prospects Into Customers Millennials, or rather Generation Y, are individuals who were born anywhere from 1977 to 1995.…Tracie NallMay 11, 2017
Influencer Marketing Why Influencers Can’t Fix Your Crappy Idea One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island…Tracie NallMay 8, 2017
Social Media Marketing Are You Using Facebook Correctly? All About the Facebook Branded Content Tool In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and…Tracie NallApril 12, 2017
Social Media Marketing How to Stand Out on Social Media In the midst of the digital age, everybody and their mothers are on social media. That's…Tracie NallMarch 28, 2017
Social Media Marketing Marketing to the Millennial Dad Of course you've heard of millennial moms and by now probably have a place for…Tracie NallMarch 21, 2017