Author name: Sway Group

The influencer marketing industry is showing no signs of slowing down as businesses of all sizes continue to see results […]

How do you make influencer marketing work when people are tuning out ads and drowning in information overload? One of

There are plenty of misconceptions in the influencer and content marketing space; speculation and myths seem to run rampant throughout

Looking to make a truly big splash with your marketing? A large-scale influencer campaign may be the best way to

So you’re a brand who decided to partner with a big-name social media influencer who’s now embroiled in a giant

Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent

The business of influencer marketing is estimated to reach a whopping $10 billion by the end of 2020, and more

It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are

Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes, but we prefer this definition:

If you’ve never tried influencer marketing before, now is a great time to jump in. A 2018 study revealed that

For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to