How to Measure Influencer Marketing ROI: Everything You Need to Know
According to the Influencer Marketing report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI. […]
Beyond the Campaign: 3 Creative Ideas for Reusing Influencer Content
Today’s digital influencers are more than social mavens: they are content creators with diverse skill sets from writing to photography
10 Family-Focused Parenting Micro Influencers from the Sway Network
Every year Sway works with thousands of influencers. We deeply admire their willingness to share their lives with their online
Micro Influencer Marketing 101: Bigger Isn’t Always Better
If you were asked who the best social media creators to hire for an influencer marketing campaign might be, what
9 Food Micro Influencers For Your Next Influencer Campaign
We don’t know about you, but nothing has the ability to inspire us to new culinary heights quite as well
Influencers and Holiday Campaigns – A Match Made in Heaven
Influencer marketing and holiday campaigns go hand-in-hand these days. And while to most of the world summer has just started,
Evergreen Content: What is it? Why do I care?
Certain types of content, by their nature, are time-sensitive – i.e. promotions, holidays, new product launches. That said, producing evergreen
Use Google Search Term Trends to Inform Influencer Content
Ah, Google’s Search Trends Year in Review. One of the best recaps of the year, what the global collective was
Working with the Facebook Algorithm
In recent years, the Facebook algorithm has proven to be quite frustrating. From election scandals to tempermental phrasing, it seems
Syndication of Influencer Content Extends Reach & Increases ROI
In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but