The Sway Blog
Walking the Walk with Brand Values and Influencer Marketing
Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent […]
The Real Scoop on Fake Followers & Influencer Fraud
In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest […]
Influencer Marketing For Industry Associations: Five Tips For Success
The business of influencer marketing is estimated to reach a whopping $10 billion by the end of 2020, and more […]
Why Pet Brands Should Be Engaging Influencers
It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are […]
The Whys and Hows of Influencer Marketing Quality Assurance
Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes, but we prefer this definition: […]
Hottest Influencer Marketing Trends From 2018 And What To Watch In 2019
If you’ve never tried influencer marketing before, now is a great time to jump in. A 2018 study revealed that […]
5 Strategic Benefits of Multi-Flight Influencer Programs
For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to […]
Three Ways to Ensure Successful Influencer Campaigns
Influencers across every social media platform have taken on increased importance as consumers look towards the endorsements of others for […]
Pinterest Marketing Strategy Tips Every Brand Should Know
If you haven’t been thinking of Pinterest as a top marketing priority for your brand, you might want to reconsider: […]
Why Does Influencer Marketing Work?
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve […]
Stonyfield Kids Campaign Wins 2018 Marcom Platinum Award
We are thrilled to announce that Sway Group was awarded a MarCom Platinum Award in the category of Influencer Content […]
7 Innovative Influencer Marketing Tactics That Experts Swear By
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 30 million answers to […]
Avoid this Influencer Marketing Mistake
At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are […]
Instagram’s Aesthetics: Ever-Changing and Evolving
When you hear the term “Instagram aesthetics,” a certain visual theme is likely to come to mind — most likely […]
Millennial Influencers
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media […]