Instagram Removing Likes Could Boost Social Commerce and Retail Measurement

November 14, 2019
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as...
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What’s a Creator Anyway? It Depends on the Platform

October 3, 2019
Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard...
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Video Ads in Social Media 2019

September 5, 2019
Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves...
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