As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job...

Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...

Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as...

Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it...

In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance...

Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching...

If you have happy customers and a good product, you might think that's enough to have an effective marketing campaign....

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...

“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....

Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...

As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In...

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people...