Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...

An innovative influencer marketing campaign designed to bring awareness to ABLEnow, the new financial savings tool designed to serve people...

Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as...

Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn’t have millions of followers —...

Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it...

Reddit has struck a deal with Snapchat to have its content shared and shown on the photo sharing app, Reddit...

In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance...

There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks....

Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching...

Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves...

If you have happy customers and a good product, you might think that's enough to have an effective marketing campaign....

How should you feel about those little hearts on Instagram? Would you like Instagram better without them? Instagram is currently...

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...

According to a recent study by Hubspot, when it comes to getting information from and about the companies they’re interested...

“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....

Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...

Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry...

As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In...

To stay ahead and keep your business thriving in the new year, it is important to set new goals, chart...

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people...

With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some...

Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve...

The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern...