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Brand ad campaigns celebrated a return to normal. Then the Delta variant happened. Now what?
August 12, 2021
Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences right now, and how that...
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Coffee with Danielle Wiley, CEO and Founder of Sway Group
August 6, 2021
If you ask Danielle Wiley, being a CEO may arguably be easier than being a content creator.
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Researching Authenticity: Q&A With NYU’s Professor Watson, Sway Group’s Wiley
July 27, 2021
What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...
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How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips
July 20, 2021
One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...
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14 Ways To Involve Social Media Managers In The Overarching Business Strategy
July 14, 2021
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to...
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Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success
June 21, 2021
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as...
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TikTok tips from Ocean Spray, Wish and more
June 21, 2021
Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...
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Is A Paid Social Campaign The Right Marketing Move? 12 Clear Signs
June 21, 2021
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...
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‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond
June 17, 2021
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon,...
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Having Sway – Danielle Wiley on Influencer Marketing
June 17, 2021
In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded,...
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12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit
June 17, 2021
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...
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In Her Own Words: Danielle Wiley believes In-person-only work mandates are anti-mom
June 17, 2021
As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Danielle...
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Get More From Influencer Campaigns: The Secret For Extending ROI
May 25, 2021
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been predicted that brands will spend...
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CEO Danielle Wiley Honored “Top Women in Communications” Honors
May 25, 2021
Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily's "Top...
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‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing
May 20, 2021
When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using...
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Top Women in Communication – Trailblazer Award
May 20, 2021
The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a...
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AMP SPOTLIGHT: How The ‘She-cession’ Has Transformed Advertising
May 19, 2021
Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are...
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Eight Ways To Inspire Customers To Create User-Generated Content
May 11, 2021
Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers...
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‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
May 6, 2021
When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines...
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Three Social Commerce Strategies CPG Food Brands Need Now
April 20, 2021
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers...
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To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers
April 15, 2021
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is...
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Four Best-Practice Strategies For Influencer Content On Instagram
April 1, 2021
If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...
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Why I Was Wrong About Clubhouse … And You Are, Too
March 15, 2021
“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have...
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What You Need To Know About Working With Nano Influencers
March 8, 2021
Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...
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11 Effective Ways To Align Content Strategy And Media Planning
February 24, 2021
Many brands have separate departments for content marketing and media planning, both of which help get their products and services...
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Your Gen Z Marketing Isn’t Working. Here’s Why.
February 12, 2021
When you think of Generation Z, what comes to mind? If you find yourself picturing a bunch of screen-addicted kids...
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The top 17 influencer marketers at brands who plan creative campaigns and partner effectively with creators
February 8, 2021
Being an effective influencer marketing exec sometimes means knowing when to give up control.
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Influencer Marketing’s Surprising Rise Of The ‘Everyperson’
February 4, 2021
Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...
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12 Unique Ways To Engage Target Audiences With Video
January 29, 2021
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating...
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Likes, Shares, Comments: Don’t Be Misled By Past Engagement Rates
January 15, 2021
Influencer marketing has proven to be a powerful tool throughout the pandemic. However, the engagement rates that marketers use are...
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Six Influencer Marketing Trends To Watch In 2021
January 7, 2021
If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...
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Chief Marketer Top 200 Marketing Agencies
December 21, 2020
Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...
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Choosing The Right Influencer (And One Major Misstep To Avoid)
December 17, 2020
Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies....
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The Reset Podcast Episode 144: Social Media Marketing with Danielle Wiley
December 11, 2020
Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9 years, Sway's network prioritizes quality...
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Why mega-famous creators don’t define influencer marketing
December 11, 2020
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it...
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Dad 2.0 Episode 60: Danielle Wiley Can Curse In Senegalese
December 8, 2020
Join us to discuss how she built a two-page resume in two years, became an executive in two days, and...
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‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers
December 2, 2020
This year, marketers are turning more and more to influencers to spread holiday cheer.
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Influencer Top 50 – 2020
November 12, 2020
The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing influencer marketing industry.
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10 Unique Client Challenges And How Their Agencies Approached Them
November 10, 2020
Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...
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How To Avoid 10 Big Advertising Mistakes That Repel Consumers
October 30, 2020
We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...
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11 Smart Ways To Adapt Marketing Campaigns This Holiday Season
October 27, 2020
Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even...
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How To Use Influencer Marketing To Reach Moms During The Pandemic
October 19, 2020
In a devastating pandemic that is affecting nearly every citizen and business, some are struggling more than others. Research shows...
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‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy
October 14, 2020
Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and more — to reach new...
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5 All-Too-Common Influencer Marketing Mistakes — and How to Avoid Them
October 6, 2020
Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether...
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13 Effective Ways Companies Can Cultivate A Strong Brand Voice
September 16, 2020
In the past, a company's brand image was a lot easier to craft. Brands were more isolated and could count...
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New To Livestreaming? Check Out These 12 Tips For Beginners
September 15, 2020
With social distancing protocols and shelter in place orders part of life these days, businesses have had to become more...
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Walk The Talk: Brands Need More Than Lip Service In 2020
September 8, 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...
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Success Made to Last Legends: Danielle Wiley
August 25, 2020
Social influencers must pass "Go" through the office of Sway, led by Danielle Wiley. She's brilliant, funny and tough. No...
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