Category

Social Media Marketing

How to Host a Twitter Party

Twitter parties are a great way to engage your audience and reach potentially millions of consumers. We’re sharing how to host a twitter party that is successful. Read on to find out more! The Need to Know About Twitter Parties Many brands are turning to influencer marketing to reach more consumers online and increase product awareness and sales. There are several ways to…

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8 Instagram Tips for Business

Instagram is an undeniable marketing channel if you’re looking to target Gen X and Millennials, as two-thirds of the platform’s users are between the ages of 18 and 44 according to eMarketer. Millennials spend more than 5 hours a day on social media viewing User Generated Content (UGC) – which is 20% more influential when it comes to purchasing and 35% more…

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5 Tricks to Creating Video Content for Social Media

successful video content

Nowadays, every social media platform has its own component for sharing video content. Whether it be livestreams, pre-recorded videos, or spur-of-the-moment stories, it’s crucial marketers understand how to use each of these features in order to fully capture their audience’s attention. That’s why today we’re sharing our best tricks to crafting successful video content for social media. 5 Tricks to…

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How Facebook Reactions Impact Your Content Strategy

For the past year, Facebook has been releasing new, creative features that allow marketers to uniquely promote their products on social media and better engage with prospects. However, one feature that stands above the rest is Reactions. Facebook Reactions are a great tool for marketers to use to evaluate the strength of their content marketing strategy. How? Keep reading to find out! How…

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How to Choose the Best Live Video Platform for Your Brand

live video marketing

Live video is everywhere! It first appeared on Facebook, then made its way to Twitter, and now Instagram. Even though all three of these platforms offer the same live video component, they each differ in unique ways that house various benefits. However, one thing that is the same for every live video feature is that it generates real-time engagement that allows the audience to be an…

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Instagram Video Marketing: 4 Tips to Visually Promote Your Product

Instagram video marketing

With more than 700 million users, Instagram is a powerful multimedia content marketing tool. But like any tool in your marketing arsenal, you have to know how to use it for it to truly be effective. You may be posting pictures on Instagram as part of your marketing strategy, but what about videos? Instagram videos not only add movement to a still feed,…

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