Social Media Marketing

Top 5 Hottest Instagram Video Trends and the Influencers Making It Happen

instagram video

Since Facebook acquired Instagram in 2012, the platform has continued its steady growth to become one of the most-used social media channels in the world. As the platform evolves, what we are now seeing is that Instagram video is now vital to any brand looking to establish a presence on the platform. With big YouTube stars making the switch to…

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How to Host a Twitter Party

Twitter parties are a great way to engage your audience and reach potentially millions of consumers. We’re sharing how to host a twitter party that is successful. Read on to find out more! The Need to Know About Twitter Parties Many brands are turning to influencer marketing to reach more consumers online and increase product awareness and sales. There are several ways to…

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8 Instagram Tips for Business

Instagram is an undeniable marketing channel if you’re looking to target Gen X and Millennials, as two-thirds of the platform’s users are between the ages of 18 and 44 according to eMarketer. Millennials spend more than 5 hours a day on social media viewing User Generated Content (UGC) – which is 20% more influential when it comes to purchasing and 35% more…

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5 Tricks to Creating Video Content for Social Media

successful video content

Nowadays, every social media platform has its own component for sharing video content. Whether it be livestreams, pre-recorded videos, or spur-of-the-moment stories, it’s crucial marketers understand how to use each of these features in order to fully capture their audience’s attention. That’s why today we’re sharing our best tricks to crafting successful video content for social media. 5 Tricks to…

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