Social Media Marketing

Influencer Marketing: 5 Metrics that Matter

metrics that matter

When you’re looking to create a successful influencer marketing campaign — on its own, or within a wider digital marketing mix — measurement is a key aspect of your strategy. Metrics give you the information you need to understand the impact of your current campaign, determine ROI, and fine-tune your future projects. The challenge with influencer marketing metrics is that…

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Top 5 Hottest Instagram Video Trends and the Influencers Making It Happen

instagram video

Since Facebook acquired Instagram in 2012, the platform has continued its steady growth to become one of the most-used social media channels in the world. As the platform evolves, what we are now seeing is that Instagram video is now vital to any brand looking to establish a presence on the platform. With big YouTube stars making the switch to…

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How to Host a Twitter Party

Twitter parties are a great way to engage your audience and reach potentially millions of consumers. We’re sharing how to host a twitter party that is successful. Read on to find out more! The Need to Know About Twitter Parties Many brands are turning to influencer marketing to reach more consumers online and increase product awareness and sales. There are several ways to…

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8 Instagram Tips for Business

Instagram is an undeniable marketing channel if you’re looking to target Gen X and Millennials, as two-thirds of the platform’s users are between the ages of 18 and 44 according to eMarketer. Millennials spend more than 5 hours a day on social media viewing User Generated Content (UGC) – which is 20% more influential when it comes to purchasing and 35% more…

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