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Social Media Marketing

Seven Innovative Influencer Marketing Tactics That Experts Swear By

influencer marketing tactics

Influencer Marketing Tactics Are Evolving Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary by author opinion. In my experience as a previous blogger and  CEO of Sway Group, blogging is alive and well, but it sure does look different. Blogs have evolved and…

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Millennial Influencers

Millennial Influencers

Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018.  But, let’s be clear – they’re not all the same (shocker -right?)  The…

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Tips for Using Influencers to Alleviate a PR Crisis

In an ideal world, your organization will never have to endure a PR calamity. You will never have a single recall, product shortage, service outage, miscommunication or upset customer. Of course, the less delightful reality is that most businesses will eventually be faced with some sort of PR stumbling block, whether it’s an unflattering social media review or a debacle…

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5 Influencer Marketing Myths We’d Like to See Go Away

In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always abundant, yet sometimes conflicting information about what works and what doesn’t. As the CEO here at Sway, I’ve heard every assumption there is to be made. Read the five misperceptions I’d…

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Influencer Marketing: 5 Metrics that Matter

metrics that matter

When you’re looking to create a successful influencer marketing campaign — on its own, or within a wider digital marketing mix — measurement is a key aspect of your strategy. Metrics give you the information you need to understand the impact of your current campaign, determine ROI, and fine-tune your future projects. The challenge with influencer marketing metrics is that…

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Top 5 Hottest Instagram Video Trends and the Influencers Making It Happen

instagram video

Since Facebook acquired Instagram in 2012, the platform has continued its steady growth to become one of the most-used social media channels in the world. As the platform evolves, what we are now seeing is that Instagram video is now vital to any brand looking to establish a presence on the platform. With big YouTube stars making the switch to…

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