Social Media Marketing Build Your Brand with TikTok Marketing: 5 Smart Tips for Creating Authentic Content Build Your Brand with TikTok Marketing With more than 1 billion users worldwide, it’s no…Francesca BanducciMay 31, 2022
Social Media Marketing Marketing to Gen X: How Brands Can (Finally!) Get it Right Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget…Francesca BanducciApril 22, 2022
Social Media Marketing Boost Brand Sales with Social Commerce Influencer Campaigns When it comes to reaching target consumers at precisely the right moment to encourage a…Francesca BanducciApril 4, 2022
Find InfluencersInfluencer MarketingSocial Media Marketing Macro Influencers: Everything to Know About Hiring High-Profile Creators Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach…Francesca BanducciMarch 24, 2022
Influencer MarketingSocial Media Marketing CreatorIQ’s TikTok Partnership is Good News for Sway Group Clients We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our…Tracie NallJanuary 24, 2022
Influencer MarketingSocial Media Marketing Which is the Best Social Media Platform for Influencer Marketing? We’re often asked which is the best social media platform for influencer marketing, and our…Sway GroupDecember 16, 2021
Influencer MarketingSocial Media Marketing Data Integrity in Influencer Marketing: Can You Count on Your Campaign Metrics? In all the ongoing buzz around influencer marketing, few stop to question whether the data…Tracie NallDecember 3, 2021
Influencer MarketingSocial Media Marketing Holiday Marketing with TikTok Influencers Holiday marketing with TikTok influencers just makes sense. In fact, we can definitely expect TikTok…Tracie NallNovember 8, 2021
Social Media Marketing Instagram Influencer Marketing 101 Your company may consider creating an Instagram influencer marketing campaign for multiple reasons, such as…Francesca BanducciMarch 9, 2021
Social Media Marketing Your Guide to Twitter Influencer Marketing Twitter is a popular social media outlet that attracts a substantial crowd. In fact, Twitter…Tracie NallFebruary 11, 2021