Influencer Marketing

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, […]

The influencer marketing industry is showing no signs of slowing down as businesses of all sizes continue to see results

FOMO is a feeling everyone has related to at one point or another. So much so that the term is

How do you make influencer marketing work when people are tuning out ads and drowning in information overload? One of

There are plenty of misconceptions in the influencer and content marketing space; speculation and myths seem to run rampant throughout

Looking to make a truly big splash with your marketing? A large-scale influencer campaign may be the best way to

So you’re a brand who decided to partner with a big-name social media influencer who’s now embroiled in a giant

Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent

In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest

The business of influencer marketing is estimated to reach a whopping $10 billion by the end of 2020, and more