Micro Influencer Marketing 101: Bigger Isn’t Always Better
If you were asked who the best social media creators to hire for an influencer marketing campaign might be, what […]
Influencer Marketing
Our Massive Sway network of more than 75,000 influencers allows us to create a variety of high volume sponsored content programs, including the ability to drill down by region, demographic, content vertical, and social network.
Marketing to Parents by Engaging Influencers – 5 Tips!
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Get More User-Generated Content with Influencer Marketing
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell,
9 Food Micro Influencers For Your Next Influencer Campaign
We don’t know about you, but nothing has the ability to inspire us to new culinary heights quite as well
Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in
Influencer “Ripple Effect” Can Be the Best Part of a Campaign
The influencer marketing industry is showing no signs of slowing down as businesses of all sizes continue to see results
Using FOMO To Elevate Your Brand: The Complete Guide
FOMO is a feeling everyone has related to at one point or another. So much so that the term is
This Often-Overlooked Influencer Strategy is Critical for Success
How do you make influencer marketing work when people are tuning out ads and drowning in information overload? One of
5 Influencer Marketing Missteps to Avoid in 2019
There are plenty of misconceptions in the influencer and content marketing space; speculation and myths seem to run rampant throughout
How to Manage Large-Scale Influencer Campaigns In-House
Looking to make a truly big splash with your marketing? A large-scale influencer campaign may be the best way to
College Cheat Scandal Shows Need for Influencer Crisis Plan
So you’re a brand who decided to partner with a big-name social media influencer who’s now embroiled in a giant
Walking the Walk with Brand Values and Influencer Marketing
Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent