What is Influencer Marketing? Getting Started for Success
In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their […]
Influencer Marketing
Our Massive Sway network of more than 75,000 influencers allows us to create a variety of high volume sponsored content programs, including the ability to drill down by region, demographic, content vertical, and social network.
Fashion Micro Influencers From The Sway Network
Here at Sway, we don’t take any of the brilliant minds in our network for granted. Our heartfelt gratitude goes
Marketing to the Modern Family: 3 Tips for Getting it Right
For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family
Why Google’s New ‘nofollow’ Change Is Good News For Brands
Here’s a bit of news that brands and influencers may be interested in: Google just announced that the nofollow link
If Instagram Hides Likes: 6 Predictions for What May Change
You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There
How to Measure Influencer Marketing ROI: Everything You Need to Know
According to the Influencer Marketing report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI.
Beyond the Campaign: 3 Creative Ideas for Reusing Influencer Content
Today’s digital influencers are more than social mavens: they are content creators with diverse skill sets from writing to photography
Why the Rising Trend in B2B Influencer Marketing Matters (And How to Get It Right)
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5 Niche Parenting Markets to Reach with Influencer Marketing
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse
10 Family-Focused Parenting Micro Influencers from the Sway Network
Every year Sway works with thousands of influencers. We deeply admire their willingness to share their lives with their online
Micro Influencer Marketing 101: Bigger Isn’t Always Better
If you were asked who the best social media creators to hire for an influencer marketing campaign might be, what
Marketing to Parents by Engaging Influencers – 5 Tips!
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