The Sway Blog
Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in […]
Instagram Creator Accounts Are Great for Influencers and Brands
Instagram’s Creator Account feature was initially rolled out for users with over 10,000 followers, but it is now available for […]
4 Ways to Create Better Engagement on Twitter
Twitter now has a whopping 126 million daily active users, which means roughly 39 percent of Twitter’s monthly active users […]
Influencer “Ripple Effect” Can Be the Best Part of a Campaign
The influencer marketing industry is showing no signs of slowing down as businesses of all sizes continue to see results […]
Using FOMO To Elevate Your Brand: The Complete Guide
FOMO is a feeling everyone has related to at one point or another. So much so that the term is […]
5 Tips for Boosting Your Shopper Marketing with Social Media Influencers
Today’s digitally-savvy consumers are exercising more control over their retail experience than ever before. We want more shopping controls, more […]
This Often-Overlooked Influencer Strategy is Critical for Success
How do you make influencer marketing work when people are tuning out ads and drowning in information overload? One of […]
5 Influencer Marketing Missteps to Avoid in 2019
There are plenty of misconceptions in the influencer and content marketing space; speculation and myths seem to run rampant throughout […]
How to Manage Large-Scale Influencer Campaigns In-House
Looking to make a truly big splash with your marketing? A large-scale influencer campaign may be the best way to […]
College Cheat Scandal Shows Need for Influencer Crisis Plan
So you’re a brand who decided to partner with a big-name social media influencer who’s now embroiled in a giant […]
Walking the Walk with Brand Values and Influencer Marketing
Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent […]
The Real Scoop on Fake Followers & Influencer Fraud
In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest […]
Influencer Marketing For Industry Associations: Five Tips For Success
The business of influencer marketing is estimated to reach a whopping $10 billion by the end of 2020, and more […]
Why Pet Brands Should Be Engaging Influencers
It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are […]
The Whys and Hows of Influencer Marketing Quality Assurance
Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes, but we prefer this definition: […]