The Sway Blog

FOMO is a feeling everyone has related to at one point or another. So much so that the term is […]

How do you make influencer marketing work when people are tuning out ads and drowning in information overload? One of […]

There are plenty of misconceptions in the influencer and content marketing space; speculation and myths seem to run rampant throughout […]

Looking to make a truly big splash with your marketing? A large-scale influencer campaign may be the best way to […]

So you’re a brand who decided to partner with a big-name social media influencer who’s now embroiled in a giant […]

Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent […]

In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest […]

The business of influencer marketing is estimated to reach a whopping $10 billion by the end of 2020, and more […]

It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are […]

Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes, but we prefer this definition: […]

If you’ve never tried influencer marketing before, now is a great time to jump in. A 2018 study revealed that […]

For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to […]

Influencers across every social media platform have taken on increased importance as consumers look towards the endorsements of others for […]