As Featured In
Can TikTok Stars Make it Big in Hollywood? Well, it’s Starting to Happen.
March 24, 2022
USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.
Read More
Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok
March 14, 2022
Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with...
Read More
March Madness and Influencer Marketing – What Brands Should Know
March 11, 2022
AdAge - This year’s March Madness will be a learning moment for brands navigating new rules allowing players to profit...
Read More
Advertisers Stand with Ukraine as ‘The World That Brands Now Occupy is a Much More Open and Honest One’
March 9, 2022
theTradeDesk - It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against...
Read More
Influencer Marketing Authentication: First-Party Data Changes Everything
March 8, 2022
Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...
Read More
How To Counter Negative Publicity About Internal Company Issues
March 7, 2022
Thanks to the speed at which news of internal problems at a company can spread on social media and create...
Read More
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
February 24, 2022
Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers. The 130-year-old brand is...
Read More
What Brands Should Know About Working With High-Profile Influencers
February 8, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...
Read More
Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean on Influencers
February 8, 2022
We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their...
Read More
Want To Market On TikTok? 12 Top Tips For Businesses
February 7, 2022
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to...
Read More
‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made
February 3, 2022
Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a...
Read More
Chief Marketer Market Like a Mother Award
January 31, 2022
Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022...
Read More
10 Influencer Marketing Companies That Help Brands Succeed In a Digital World
January 17, 2022
Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies...
Read More
15 Top Trends That Will Impact Marketing In 2022
January 14, 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...
Read More
6 Red-Hot Influencer Marketing Predictions For 2022
January 11, 2022
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....
Read More
Chief Marketer Selects Sway Group In Its Exclusive List Of Top Marketing Agencies
January 11, 2022
Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the...
Read More
How PR pros and brand managers can counter ‘cancel culture’ with influencers
December 20, 2021
When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a...
Read More
Talking Influence Directory Q&A: Sway Group
December 15, 2021
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about...
Read More
5 Big Social Media Marketing Lessons From 2021
December 14, 2021
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...
Read More
81% of marketers see brand values gain influence over ad buying, study finds
December 10, 2021
Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency...
Read More
Sway Group Brings Home Three MarCom Awards Across Verticals
December 8, 2021
Sway Group, a leading influencer marketing and branded content agency, announces today that it was recognized by MarCom Awards for...
Read More
Even Influencers Are Impacted By Supply Chain Shortages
November 17, 2021
Creators are still in demand even as brands' marketing plans are in flux this holiday season
Read More
Johnson & Johnson Turn to Influencers for Help in Reaching Gen-Z Shoppers
November 16, 2021
The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers—not care...
Read More
J&J is Betting That Breakup Will Help Brands Regain Influence
November 16, 2021
J&J breakup will test the power of celebrity as its consumer business turns to influencers -- not care providers --...
Read More
Rebecca Camhi Joins Sway Group as Director of Client Services
November 15, 2021
Former UEG and Edelman exec to focus on delivering value across expanding client roster
Read More
15 Tips For Tackling Some Of The Most Interesting Agency Challenges
November 12, 2021
Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...
Read More
Revolving Door Roundup: Havas, Mojo Supermarket, Publicis and More
November 12, 2021
Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to...
Read More
Sway Taps Marketing Veteran Camhi For Client Services Role
November 12, 2021
Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client...
Read More
How to Find Influencers for Your Next Social Campaign
November 10, 2021
Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing...
Read More
Why Marketing’s Age-Old Sexism Problem is Easy to Fix
November 10, 2021
A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh...
Read More
Why Disturbing Disclosure Trends Could Ruin Influencer Marketing
November 1, 2021
There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles...
Read More
Revolving Door Roundup: Cheil, Droga5, Zulu Alpha Kilo and More
October 29, 2021
The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in...
Read More
Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules
October 28, 2021
In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their...
Read More
Marketing Briefing: Why Influencers Could Help Market Around This Holiday’s Supply Chain Issues
October 26, 2021
We already know that holiday ads are coming early this year — getting people to shop earlier due to supply...
Read More
Sway Group Soars With 3rd Quarter Business Wins
October 26, 2021
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...
Read More
Sway Group Soars With 3rd Quarter Business Wins
October 26, 2021
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...
Read More
How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign
October 21, 2021
The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today's...
Read More
How Influencers Are Helping Cities Attract Remote Workers
October 12, 2021
As working from home has become the norm, plenty of employees are no longer required to live where their company...
Read More
Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind
October 8, 2021
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...
Read More
14 Instagram, TikTok And YouTube Influencers Brands Should Know
September 29, 2021
It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term...
Read More
How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal
September 28, 2021
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...
Read More
How The Ad Industry Really Measures Success In The Covid Age
September 27, 2021
We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters...
Read More
Why Nano Influencers Are Important For Brands
September 21, 2021
Marketing experts find that loyal nano-influencer followings mean high engagement.
Read More
Danielle Wiley to Speak at Detroit Digital Summit – What Brands Need to Know About Influencer Marketing’s Unsung Heroes
September 15, 2021
Sway Group’s Founder & CEO Danielle Wiley will be a featured speaker at this week’s Detroit Digital Summit in a...
Read More
17 Unique Ways For Brands To Leverage TikTok This Holiday Season
September 8, 2021
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing...
Read More
Top 3 Takeaways From The Small Agency Conference and Awards
August 25, 2021
Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in...
Read More
In With the Olds! Why Aging is No Longer a Dirty Word
August 19, 2021
Paulina Porizkova remembers the precise moment she disappeared. It was six years ago, during a trip to Las Vegas with...
Read More
15 Summertime Tips To Help Marketers Prepare For Fall Campaigns
August 18, 2021
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed...
Read More
