Press + Awards
Sway Group Selected by Chief Marketer for Coveted “CM200”
					December 15, 2022				
							Sway Group, a leading influencer marketing and branded content agency, was selected by Chief Marketer in the "2023 Chief Marketer 200" for...
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										What Leaders Get Wrong About the Four-Day Workweek: Four Myths Holding You Back
					December 12, 2022				
							For brands considering the possibility of moving to a four-day workweek, CEO of Sway Group, Danielle Wiley, looks at some...
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										8 Reasons Why Shoppable Video May Boost a Company’s Awareness
					December 7, 2022				
							Here, Fast Company Executive Board members explain the benefits and impact of real-time direct marketing through interactive shoppable videos on...
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										6 Influencer Marketing Trends to Watch for in 2023
					December 6, 2022				
							As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...
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										It’s Time to Reconsider Influencer Exclusivity Demands
					November 16, 2022				
							By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.
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										Holiday Season 2022: Influencer Marketing Tips And Advice
					November 11, 2022				
							Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...
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										Hard times, Hard Sell? Brand Tactics for Marketing Through Uncertainty
					November 4, 2022				
							Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.
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										15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start
					November 3, 2022				
							Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
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										Lint Roller Brand Evercare Launches Sticky TikTok Campaign
					October 27, 2022				
							Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...
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										Why Companies Cut Off Megastar Partnerships
					October 26, 2022				
							Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks...
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										Sway Group Launches Sticky TikTok Campaign for Evercare
					October 26, 2022				
							Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...
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										Using Social Media to Save Money Amid Soaring Prices
					October 20, 2022				
							Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...
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										How Social Media Can Help You Save Amid Rising Inflation
					October 19, 2022				
							Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid...
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										How Holiday Planning Looks Different For Marketers And Advertisers In 2022
					October 12, 2022				
							Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...
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										Cause Marketing With Social Media Influencers: 4 Reasons It Works
					October 11, 2022				
							Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
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										What Millennials Get Wrong About Marketing to Zoomers
					September 22, 2022				
							Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.
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										15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong
					September 15, 2022				
							Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
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										15 Ways for Bootstrapped Startups to Reward Top Performers
					September 9, 2022				
							Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.
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										Advertisers Brace for Turbulence at Snap, but Welcome Clearer Focus
					September 8, 2022				
							Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...
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										How Brands Can Connect With Millennials: 5 Key Strategies For 2022
					September 7, 2022				
							Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...
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										Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
					September 2, 2022				
							The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it...
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										Holiday 2022: How Brands Can Stand Out This Season
					August 31, 2022				
							For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in...
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										Walmart Explores Matchmaker Marketplace for Social Media Influencers
					August 18, 2022				
							Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers...
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										16 Approaches Brands Can Take To Boost Engagement On TikTok
					August 18, 2022				
							TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...
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										Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries
					August 16, 2022				
							Regulated brands can still find great success with their social marketing and influencer strategies.  Here are three main takeaways for...
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										HyperSocial’s CEO is sorry for how ‘crying’ LinkedIn post was perceived, but isn’t deleting it
					August 15, 2022				
							A candid LinkedIn post from HyperSocial CEO Braden Wallake talking about how upset he was after laying off two staffers...
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										Abercrombie & Fitch is Trying to Grow Up
					August 10, 2022				
							Abercrombie & Fitch's new strategy is to try to bring back the generation that once loved it -- the brand...
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										14 Unique Ways for Brands to Leverage Sound in Marketing
					August 8, 2022				
							From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...
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										16 Ways to Leverage E-Commerce Trends Every Marketer Should Know About
					August 5, 2022				
							Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...
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										Instagram’s TikTok-like Changes Don’t Annoy Advertisers Like They Do the Kardashians
					July 28, 2022				
							It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers...
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										Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace
					July 27, 2022				
							Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...
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										Here’s How to Connect Corporate Growth with Social Responsibility
					July 25, 2022				
							Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...
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										How Danielle Wiley of Sway Group, Owns it
					July 25, 2022				
							Today's guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of...
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										Navigating a Leadership Role Can Be Lonely – Here Are Some Tips
					July 18, 2022				
							Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,...
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										15 Smart Tips For Managing Agency Workflows When Understaffed
					July 14, 2022				
							Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...
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										“Gentleminions” trend shows the power of TikTok
					July 11, 2022				
							If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have...
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										3 TikTok Marketing Strategies Every Brand Should Embrace
					July 7, 2022				
							Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...
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										House of Highlights’ Creator-led Content Triples Revenue
					July 7, 2022				
							Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its...
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										Amazon is Leaning on Influencers to Help Boost Prime Day Sales
					July 6, 2022				
							Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role...
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										Your New Recruitment Hack: Influencer Marketing
					July 5, 2022				
							Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is...
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										15 Red Flags For SMBs Vetting Potential Agency Partners
					July 5, 2022				
							Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business...
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										Industry Leaders React to Roe vs. Wade Reversal
					June 27, 2022				
							“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with...
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										Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
					June 9, 2022				
							In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...
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										Influencer Marketing
					June 2, 2022				
							As the U.S. inflation rate surpasses 8%, marketers are starting to feel the pain in their advertising budgets. Brands such...
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										How Brands Can Combat Inflation with Influencer Marketing
					May 31, 2022				
							While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material and labor...
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										Marketers Jump On Memorial Day Bandwagon
					May 31, 2022				
							A variety of marketers are taking a diverse approach to Memorial Day, with some focusing on the seasonal aspects while...
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										Marketers Experimenting with Reels are Figuring Out How to Drive Lower-Funnel Results
					May 24, 2022				
							Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The two social video formats weren’t...
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										U.S. Warns Businesses to Prepare For Civil Unrest After Abortion Ruling
					May 18, 2022				
							Law enforcement organizations are warning corporate leaders about the risk of civil unrest, and perhaps violence, if the Supreme Court...
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