Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.

Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...

For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in...

Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers...

A candid LinkedIn post from HyperSocial CEO Braden Wallake talking about how upset he was after laying off two staffers...

Abercrombie & Fitch's new strategy is to try to bring back the generation that once loved it -- the brand...

It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers...

Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...

Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,...

Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...

Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its...

Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role...

“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with...

In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...

A variety of marketers are taking a diverse approach to Memorial Day, with some focusing on the seasonal aspects while...

Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The two social video formats weren’t...

NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...

Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their...

In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social...

In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4 billion industry, up from $9.7B...

WARC - Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity...

Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...

USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.

Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with...