What Are Nano Influencers And Why You Should Work With Them
While micro-influencers can be amazing partners for a variety of brand goals, nano-influencers are an often overlooked (but incredibly effective) […]
How To Target Instagram Influencers for Your Business: The Ultimate Guide
Do you know that the right Instagram influencers have the ability to increase brand awareness and drive action among target
FTC Guidelines For Influencer Marketing
For influencers and brands, the FTC guidelines for influencer marketing are likely something you’re aware of. But you may be
8 Influencer Marketing Mistakes (and How to Avoid Them!)
There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. Followers
Social Issue Marketing: Brands Need to Walk the Talk in 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)
Influencer Marketing Metrics: What Should You Measure?
We get asked a lot, how do you measure influencer marketing success? What are the influencer marketing metrics to focus
First Half Of 2020: Our Influencer Campaigns At A Glance
If there’s one thing we can likely all agree on, it’s that 2020 has been a major challenge for most
Influencer Marketing Predictions & Tips For Holidays 2020
Here at Sway Group, we’ve been working with clients to get a jump on their holiday outreach with some forecasting
Create a Winning Influencer Marketing Strategy
Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful
Marketing During Coronavirus: Revamping Budgets For Success
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The Unintended Victims Of The Facebook Ad Boycott
More than 500 major corporations have paused their advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit
Positive, Brand-Affirming Influencer Marketing During Covid-19
For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak, it’s more important than ever