Use Google Search Term Trends to Inform Influencer Content
Ah, Google’s Search Trends Year in Review. One of the best recaps of the year, what the global collective was […]
Influencer Marketing
Our Massive Sway network of more than 75,000 influencers allows us to create a variety of high volume sponsored content programs, including the ability to drill down by region, demographic, content vertical, and social network.
Syndication of Influencer Content Extends Reach & Increases ROI
In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but
Food Brands And Influencer Marketing: A Recipe For Holiday Success
Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well
Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer
Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms,
Can AI Run Your Next Influencer Marketing Campaign?
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine,
The Rise and the Fall of the Instagram Bot
Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a
5 Tips for Marketing to the College Student
High school seniors have just decided where they will spend the next several years of their lives. So naturally they
Going Back-to-School with Influencers
Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying
How to Accurately Measure Influencer Reach
When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a
Why Influencers Can’t Fix Your Crappy Idea
One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island dust had settled, the scrutiny
Influencer Marketing
Increase Your Brand’s Awareness with Hashtag Holidays
National Cupcake Day, National Pizza Day, National Take a Nap Day…if you’re on social media, you’ve likely noticed these “hashtag