The Sway Blog
5 Ways to Reach Moms Online
As marketers, we’ve been hustling to earn loyalty from moms for years, but in an age where every product, party idea, […]
How Influencer Marketing Can Improve Your SEO
From our experience, it’s always a good idea to revisit your marketing strategy every quarter. Most importantly, reviewing how you […]
Gain Followers on Instagram: A How To Guide
Instagram empowers businesses to no end and seems only to build on its impact as time elapses. Recently necessitating a […]
How to Improve Organic Reach on Facebook
Facebook can be a key tool in your overall marketing strategy, but over the last few years, brands have noticed […]
5 Times When Influencer Marketing is a Fit
You know influencer marketing can be a compelling business strategy. After all, studies show that 90% of consumers trust recommendations […]
Top 17 Twitter Tips for Business
Twitter is a great platform to reach a large audience with minimal effort. These top 17 Twitter tips for business […]
Why Working With An Inclusive Influencer Network Matters
Influencer networks. They seem to be everywhere today, making it tough for brands and agencies to sort the wheat from […]
How to Follow FTC Guidelines for Sponsored Content
It is vital that any piece of sponsored content, from a blog post to a tweet to an Instagram photo, […]
Sway Group Turns 5
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Leverage Paid Media to Gain Earned Media
Paid media. Owned media. Earned media. There are so many media buzzwords – it can be overwhelming to filter through what strategies […]
Engaging Moms on Instagram and Pinterest: It’s All About Value
Is a picture really worth a thousand words? In our increasingly info-heavy world, visual content has become the most effective […]
How to Maximize Your Television Advertising with Complementary Content Marketing
In the days following a nationally televised game, event or award show, conversation in the marketing sector is dominated not […]
Meet Tiffany Romero – Sway Group’s President, Influencer Management (Also known as our Chief Evangelist)
Tiffany Romero, Sway Group’s President, Influencer Management, is one of Sway Group’s partners, working behind the client curtain to attract […]
Why It’s Insulting To Ask Bloggers to Work for Free
We are big fans of the recent New York Times article titled Slaves of the Internet, Unite! Author Tim Kreider’s […]
6 Must-Follow Pinterest Boards
There’s nothing like a few hours to get lost on Pinterest, taking in hundreds of creative hair-braiding tutorials and candid […]