The Sway Blog
Influencer Marketing Campaigns Work for Even the Trickiest Brands
As brands are increasingly turning to influencer marketing campaigns to highlight their products and services, it’s easy to see how […]
How to Stop Influencer Fraud Before It Starts
Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of […]
How Influencer Marketing Can Enhance Your Live Event Advertising
Influencer marketing is certainly gaining more attention for its authentic impact and direct ROI for brands. As influencer marketing campaigns […]
Critical Strategies For Successful Influencer Marketing Campaigns
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between […]
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
If you’ve been thinking of Pinterest’s smart feed as a social platform similar to Instagram or Facebook, it’s probably time […]
5 Expert Predictions In Influencer Marketing For 2018
As 2017 has come to an end, it’s a great time to review influencer marketing programs and make plans for […]
Use Google Search Term Trends to Inform Influencer Content
Ah, Google’s Search Trends Year in Review. One of the best recaps of the year, what the global collective was […]
Working with the Facebook Algorithm
In recent years, the Facebook algorithm has proven to be quite frustrating. From election scandals to tempermental phrasing, it seems […]
Syndication of Influencer Content Extends Reach & Increases ROI
In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but […]
Food Brands And Influencer Marketing: A Recipe For Holiday Success
Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well […]
Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer […]
The Making of Viral Video Marketing: 3 Tips from Experts Who Know
If your business is focused on social media or anything related to the Internet like ours is, then you know […]
Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms, […]
Is Your Content Calendar Working As Hard As You Do?
Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around […]
Can AI Run Your Next Influencer Marketing Campaign?
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine, […]