The Sway Blog
5 Influencer Marketing Myths We’d Like to See Go Away
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands […]
The History of Influencer Marketing and Mom Bloggers
The history of influencer marketing isn’t a topic often discussed. The truth is, this vibrant, growing industry that we call […]
Back-To-School Marketing: Earn an “A” with Influencer Marketing
Whether you want to connect with moms of young children or moms with older kids heading off to college, the […]
Evergreen Content: What is it? Why do I care?
Certain types of content, by their nature, are time-sensitive – i.e. promotions, holidays, new product launches. That said, producing evergreen […]
Influencer Marketing Campaigns Work for Even the Trickiest Brands
As brands are increasingly turning to influencer marketing campaigns to highlight their products and services, it’s easy to see how […]
How to Stop Influencer Fraud Before It Starts
Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of […]
How Influencer Marketing Can Enhance Your Live Event Advertising
Influencer marketing is certainly gaining more attention for its authentic impact and direct ROI for brands. As influencer marketing campaigns […]
Critical Strategies For Successful Influencer Marketing Campaigns
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between […]
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
If you’ve been thinking of Pinterest’s smart feed as a social platform similar to Instagram or Facebook, it’s probably time […]
5 Expert Predictions In Influencer Marketing For 2018
As 2017 has come to an end, it’s a great time to review influencer marketing programs and make plans for […]
Use Google Search Term Trends to Inform Influencer Content
Ah, Google’s Search Trends Year in Review. One of the best recaps of the year, what the global collective was […]
Working with the Facebook Algorithm
In recent years, the Facebook algorithm has proven to be quite frustrating. From election scandals to tempermental phrasing, it seems […]
Syndication of Influencer Content Extends Reach & Increases ROI
In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but […]
Food Brands And Influencer Marketing: A Recipe For Holiday Success
Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well […]
Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer […]