The Sway Blog
5 Food Brand Instagram Feeds We’re Loving Right Now
Unless you’ve been hiding under a rock, you know that Instagram has become the “it” social platform for brands and […]
Influencers and Holiday Campaigns – A Match Made in Heaven
Influencer marketing and holiday campaigns go hand-in-hand these days. And while to most of the world summer has just started, […]
Tips for Using Influencers to Alleviate a PR Crisis
In an ideal world, your organization will never have to endure a PR crisis. You will never have a single […]
5 Ways to Reach Your Target Audience With Influencer Marketing
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5 Influencer Marketing Myths We’d Like to See Go Away
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands […]
The History of Influencer Marketing and Mom Bloggers
The history of influencer marketing isn’t a topic often discussed. The truth is, this vibrant, growing industry that we call […]
Back-To-School Marketing: Earn an “A” with Influencer Marketing
Whether you want to connect with moms of young children or moms with older kids heading off to college, the […]
Evergreen Content: What is it? Why do I care?
Certain types of content, by their nature, are time-sensitive – i.e. promotions, holidays, new product launches. That said, producing evergreen […]
Influencer Marketing Campaigns Work for Even the Trickiest Brands
As brands are increasingly turning to influencer marketing campaigns to highlight their products and services, it’s easy to see how […]
How to Stop Influencer Fraud Before It Starts
Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of […]
How Influencer Marketing Can Enhance Your Live Event Advertising
Influencer marketing is certainly gaining more attention for its authentic impact and direct ROI for brands. As influencer marketing campaigns […]
Critical Strategies For Successful Influencer Marketing Campaigns
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between […]
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
If you’ve been thinking of Pinterest’s smart feed as a social platform similar to Instagram or Facebook, it’s probably time […]
5 Expert Predictions In Influencer Marketing For 2018
As 2017 has come to an end, it’s a great time to review influencer marketing programs and make plans for […]
Use Google Search Term Trends to Inform Influencer Content
Ah, Google’s Search Trends Year in Review. One of the best recaps of the year, what the global collective was […]