The Sway Blog
Look for the Helpers: Companies Offering Aid During the Covid-19 Crisis
As coronavirus news and updates continue to evolve at a rapid pace, we know that you, like us, are doing […]
Sway Group’s Women-Led Agency Honors International Women’s Day
This Sunday, March 8th, is International Women’s Day: a global day celebrating the social, economic, cultural and political achievements of […]
7 Types of Tweets to Increase Traffic to Your Website
Twitter is here to stay. With over 340 million users liking, retweeting, and posting new content each day, marketers have […]
Beyond Millennials: Influencer Marketing For Older Generations
As of January 2020, there are over 48,800,000 Google results for the search term “marketing to millennials.” It’s no wonder […]
Sway Group Outperforms Industry Benchmarks in CreatorIQ-Backed Influencer Marketing Study
Influencer marketing has been around long enough to have proven its worth, but compared to television, radio, and print, it’s […]
5 Influencer Marketing Trends in 2020
In order to forecast the hottest influencer marketing trends in 2020, it’s important to take into account how influencer marketing […]
Sway Group Featured in 2020 Chief Marketer 200 Best Agency List
We’re very excited to announce that Sway Group is part of the Chief Marketer 200 – the top marketing agencies […]
New FTC Guidelines Are Good News for Both Brands and Influencers
It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures, and if you haven’t seen […]
B2B Influencer Marketing Podcast with DemandGen Radio
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Sway Group Wins Gold Marcom Award for Igloo RECOOL Campaign
Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better […]
What is Influencer Marketing? Getting Started for Success
In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their […]
Fashion Micro Influencers From The Sway Network
Here at Sway, we don’t take any of the brilliant minds in our network for granted. Our heartfelt gratitude goes […]
Marketing to the Modern Family: 3 Tips for Getting it Right
For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family […]
9 Amazing Travel Micro Influencers From The Sway Network
We love travel micro influencers. Their unique ability to incorporate the culture and distinct features of each destination in their […]
Why Google’s New ‘nofollow’ Change Is Good News For Brands
Here’s a bit of news that brands and influencers may be interested in: Google just announced that the nofollow link […]