The Sway Blog
Influencer Marketing Predictions & Tips For Holidays 2020
Here at Sway Group, we’ve been working with clients to get a jump on their holiday outreach with some forecasting […]
Create a Winning Influencer Marketing Strategy
Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful […]
Marketing During Coronavirus: Revamping Budgets For Success
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The Unintended Victims Of The Facebook Ad Boycott
More than 500 major corporations have paused their advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit […]
Positive, Brand-Affirming Influencer Marketing During Covid-19
For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak, it’s more important than ever […]
Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better
Women have long been the primary target of many marketers, not just because they make up roughly half of the […]
The Importance of Influencer Diversity: How Inclusive Marketing Tansforms Brands
In our modern interconnected world, embracing influencer diversity isn’t just a trend — it’s a pivotal strategy for brands looking […]
Black Lives Matter
Our hearts have been heavy in the past week in response to the deaths of George Floyd, Ahmaud Arbery, and […]
Look for the Helpers: Companies Offering Aid During the Covid-19 Crisis
As coronavirus news and updates continue to evolve at a rapid pace, we know that you, like us, are doing […]
Sway Group’s Women-Led Agency Honors International Women’s Day
This Sunday, March 8th, is International Women’s Day: a global day celebrating the social, economic, cultural and political achievements of […]
7 Types of Tweets to Increase Traffic to Your Website
Twitter is here to stay. With over 340 million users liking, retweeting, and posting new content each day, marketers have […]
Beyond Millennials: Influencer Marketing For Older Generations
As of January 2020, there are over 48,800,000 Google results for the search term “marketing to millennials.” It’s no wonder […]
Sway Group Outperforms Industry Benchmarks in CreatorIQ-Backed Influencer Marketing Study
Influencer marketing has been around long enough to have proven its worth, but compared to television, radio, and print, it’s […]
5 Influencer Marketing Trends in 2020
In order to forecast the hottest influencer marketing trends in 2020, it’s important to take into account how influencer marketing […]
Sway Group Featured in 2020 Chief Marketer 200 Best Agency List
We’re very excited to announce that Sway Group is part of the Chief Marketer 200 – the top marketing agencies […]