The Sway Blog
Positive, Brand-Affirming Influencer Marketing During Covid-19
For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak, it’s more important than ever […]
Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better
Women have long been the primary target of many marketers, not just because they make up roughly half of the […]
The Importance of Influencer Diversity: How Inclusive Marketing Tansforms Brands
In our modern interconnected world, embracing influencer diversity isn’t just a trend — it’s a pivotal strategy for brands looking […]
Black Lives Matter
Our hearts have been heavy in the past week in response to the deaths of George Floyd, Ahmaud Arbery, and […]
Look for the Helpers: Companies Offering Aid During the Covid-19 Crisis
As coronavirus news and updates continue to evolve at a rapid pace, we know that you, like us, are doing […]
Sway Group’s Women-Led Agency Honors International Women’s Day
This Sunday, March 8th, is International Women’s Day: a global day celebrating the social, economic, cultural and political achievements of […]
7 Types of Tweets to Increase Traffic to Your Website
Twitter is here to stay. With over 340 million users liking, retweeting, and posting new content each day, marketers have […]
Beyond Millennials: Influencer Marketing For Older Generations
As of January 2020, there are over 48,800,000 Google results for the search term “marketing to millennials.” It’s no wonder […]
Sway Group Outperforms Industry Benchmarks in CreatorIQ-Backed Influencer Marketing Study
Influencer marketing has been around long enough to have proven its worth, but compared to television, radio, and print, it’s […]
5 Influencer Marketing Trends in 2020
In order to forecast the hottest influencer marketing trends in 2020, it’s important to take into account how influencer marketing […]
Sway Group Featured in 2020 Chief Marketer 200 Best Agency List
We’re very excited to announce that Sway Group is part of the Chief Marketer 200 – the top marketing agencies […]
New FTC Guidelines Are Good News for Both Brands and Influencers
It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures, and if you haven’t seen […]
B2B Influencer Marketing Podcast with DemandGen Radio
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Sway Group Wins Gold Marcom Award for Igloo RECOOL Campaign
Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better […]
What is Influencer Marketing? Getting Started for Success
In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their […]