The Sway Blog
What Are Nano Influencers And Why You Should Work With Them
While micro-influencers can be amazing partners for a variety of brand goals, nano-influencers are an often overlooked (but incredibly effective) […]
How To Target Instagram Influencers for Your Business: The Ultimate Guide
Do you know that the right Instagram influencers have the ability to increase brand awareness and drive action among target […]
FTC Guidelines For Influencer Marketing
For influencers and brands, the FTC guidelines for influencer marketing are likely something you’re aware of. But you may be […]
8 Influencer Marketing Mistakes (and How to Avoid Them!)
There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. Followers […]
Social Issue Marketing: Brands Need to Walk the Talk in 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof) […]
Influencer Marketing Metrics: What Should You Measure?
We get asked a lot, how do you measure influencer marketing success? What are the influencer marketing metrics to focus […]
First Half Of 2020: Our Influencer Campaigns At A Glance
If there’s one thing we can likely all agree on, it’s that 2020 has been a major challenge for most […]
Influencer Marketing Predictions & Tips For Holidays 2020
Here at Sway Group, we’ve been working with clients to get a jump on their holiday outreach with some forecasting […]
Create a Winning Influencer Marketing Strategy
Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful […]
Marketing During Coronavirus: Revamping Budgets For Success
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The Unintended Victims Of The Facebook Ad Boycott
More than 500 major corporations have paused their advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit […]
Positive, Brand-Affirming Influencer Marketing During Covid-19
For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak, it’s more important than ever […]
Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better
Women have long been the primary target of many marketers, not just because they make up roughly half of the […]
The Importance of Influencer Diversity: How Inclusive Marketing Tansforms Brands
In our modern interconnected world, embracing influencer diversity isn’t just a trend — it’s a pivotal strategy for brands looking […]
Black Lives Matter
Our hearts have been heavy in the past week in response to the deaths of George Floyd, Ahmaud Arbery, and […]