The Sway Blog
Influencer Marketing for Gen Z
Until recently, the generation getting the most buzz when it comes to influencer marketing was Millennials, but change is definitely […]
Facebook Influencer Marketing: Everything You Need to Know
While Facebook might not be the first social media platform you think about when considering influencer marketing, Facebook is a […]
Influencer Marketing Trends in 2021: Our Predictions
Curious about what the top influencer marketing trends in 2021 will be in? While 2020 was anything if ordinary, the […]
Influencer Marketing Agencies vs Influencer Marketing Platforms: What’s the Difference?
If you’re new to this industry, it can be hard to discern the differences between influencer marketing agencies and influencer […]
The Definitive Guide to Finding Influencers for Influencer Marketing Campaigns
Influencer marketing, in a nutshell, is about partnering with content creators to produce and share relevant brand content with highly […]
5 Ways Paid Media Amplifies Influencer Marketing
One of the many benefits of using influencer marketing is that when done correctly, it feels like a natural extension […]
Everything You Need To Know About Instagram Reels
Video has been dominating the internet, and short-form video has gained traction with consumers and brands. Videos that are created […]
The Ultimate Guide To Instagram Guides
First there was Instagram Reels, then Instagram Shop, then a rearrangement of your home feed, and now there are Instagram […]
What Are Nano Influencers And Why You Should Work With Them
While micro-influencers can be amazing partners for a variety of brand goals, nano-influencers are an often overlooked (but incredibly effective) […]
How To Target Instagram Influencers for Your Business: The Ultimate Guide
Do you know that the right Instagram influencers have the ability to increase brand awareness and drive action among target […]
FTC Guidelines For Influencer Marketing
For influencers and brands, the FTC guidelines for influencer marketing are likely something you’re aware of. But you may be […]
8 Influencer Marketing Mistakes (and How to Avoid Them!)
There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. Followers […]
Social Issue Marketing: Brands Need to Walk the Talk in 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof) […]
Influencer Marketing Metrics: What Should You Measure?
We get asked a lot, how do you measure influencer marketing success? What are the influencer marketing metrics to focus […]
First Half Of 2020: Our Influencer Campaigns At A Glance
If there’s one thing we can likely all agree on, it’s that 2020 has been a major challenge for most […]