Influencer Marketing 5 Ways Paid Media Amplifies Influencer Marketing One of the many benefits of using influencer marketing is that when done correctly, it…Tracie NallNovember 30, 2020
Influencer Marketing 8 Influencer Marketing Mistakes (and How to Avoid Them!) There's no doubt about it, partnering with a social media influencer to market your products…Tracie NallOctober 15, 2020
Social Media Marketing Social Issue Marketing: Brands Need to Walk the Talk in 2020 The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or…Tracie NallOctober 7, 2020
Influencer MarketingSocial Media Marketing Influencer Marketing Metrics: What Should You Measure? We get asked a lot, how do you measure influencer marketing success? What are the…Tracie NallOctober 5, 2020
Sway Group First Half Of 2020: Our Influencer Campaigns At A Glance If there’s one thing we can likely all agree on, it’s that 2020 has been…Tracie NallSeptember 2, 2020
Influencer Marketing Influencer Marketing Predictions & Tips For Holidays 2020 Here at Sway Group, we’ve been working with clients to get a jump on their…Tracie NallAugust 12, 2020
Influencer MarketingSocial Media Marketing Marketing During Coronavirus: Revamping Budgets For Success The coronavirus outbreak has put most media production on pause, from sports to concerts to…Tracie NallJuly 21, 2020
Influencer MarketingSocial Media Marketing The Unintended Victims Of The Facebook Ad Boycott More than 500 major corporations have paused their advertising on Facebook and Instagram in the United…Tracie NallJuly 14, 2020
Influencer Marketing Positive, Brand-Affirming Influencer Marketing During Covid-19 For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak,…Tracie NallJune 30, 2020
Influencer MarketingWomen in Business Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better Women have long been the primary target of many marketers, not just because they make…Tracie NallJune 24, 2020