Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better
Women have long been the primary target of many marketers, not just because they make up roughly half of the […]
The Importance of Influencer Diversity: How Inclusive Marketing Tansforms Brands
In our modern interconnected world, embracing influencer diversity isn’t just a trend — it’s a pivotal strategy for brands looking
Black Lives Matter
Our hearts have been heavy in the past week in response to the deaths of George Floyd, Ahmaud Arbery, and
7 Types of Tweets to Increase Traffic to Your Website
Twitter is here to stay. With over 340 million users liking, retweeting, and posting new content each day, marketers have
5 Influencer Marketing Trends in 2020
In order to forecast the hottest influencer marketing trends in 2020, it’s important to take into account how influencer marketing
Sway Group Wins Gold Marcom Award for Igloo RECOOL Campaign
Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better
Why Google’s New ‘nofollow’ Change Is Good News For Brands
Here’s a bit of news that brands and influencers may be interested in: Google just announced that the nofollow link
On the Fence About Influencer Marketing? It’s Time To Take the Plunge
“We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group, I’m familiar with many of
If Instagram Hides Likes: 6 Predictions for What May Change
You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There
5 Niche Parenting Markets to Reach with Influencer Marketing
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse
Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in
Using FOMO To Elevate Your Brand: The Complete Guide
FOMO is a feeling everyone has related to at one point or another. So much so that the term is