The Sway Blog
Use Google Search Term Trends to Inform Influencer Content
Ah, Google’s Search Trends Year in Review. One of the best recaps of the year, what the global collective was […]
Working with the Facebook Algorithm
In recent years, the Facebook algorithm has proven to be quite frustrating. From election scandals to tempermental phrasing, it seems […]
Syndication of Influencer Content Extends Reach & Increases ROI
In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but […]
Food Brands And Influencer Marketing: A Recipe For Holiday Success
Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well […]
Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer […]
The Making of Viral Video Marketing: 3 Tips from Experts Who Know
If your business is focused on social media or anything related to the Internet like ours is, then you know […]
Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms, […]
Is Your Content Calendar Working As Hard As You Do?
Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around […]
Can AI Run Your Next Influencer Marketing Campaign?
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine, […]
How to Host a Twitter Party
Twitter parties are a great way to engage with your audience in real-time and reach potentially millions of consumers in […]
The Rise and the Fall of the Instagram Bot
Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a […]
Marketing to Millennials in 4 Easy Steps
Marketing to Millennials When it comes to marketing to millennials, the question is no longer “why” but “how?” With more […]
5 Ways to Use Social Media to Promote Back-to-School Campaigns
We’ve said it before and we’ll say it again: when it comes to successful campaigns, social media is a marketer’s […]
5 Tips for Marketing to the College Student
High school seniors have just decided where they will spend the next several years of their lives. So naturally they […]
Going Back-to-School with Influencers
Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying […]