Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...

Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.

Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...

Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...

Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers...

TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...

Abercrombie & Fitch's new strategy is to try to bring back the generation that once loved it -- the brand...

From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...

Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...

Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...

Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...

If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have...

Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role...

Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is...

In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...

As the U.S. inflation rate surpasses 8%, marketers are starting to feel the pain in their advertising budgets. Brands such...

Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The two social video formats weren’t...

Law enforcement organizations are warning corporate leaders about the risk of civil unrest, and perhaps violence, if the Supreme Court...

Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their...

Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has...

In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4 billion industry, up from $9.7B...

Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working...

Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...

Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...