15 Trends Agency Leaders Expect To Impact Their Work In 2023
January 15, 2023
Members of Forbes Agency Council, including Sway Group CEO, Danielle Wiley explore trends they expect to impact their work and...
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Here’s Why YouTube Shorts May Be a Brand’s Best Friend in 2023
January 3, 2023
CEO of Sway Group, Danielle Wiley, discusses three ways the relatively new offering and extension of YouTube's already powerful reach,...
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Why Super Bowl Ads Will Likely Bypass Influencers
January 3, 2023
Danielle Wiley, CEO, and founder of influencer marketing agency Sway Group discusses the trend of Brands using traditional celebs rather...
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Deion Sanders and the Importance of Branding for NIL Success, with Danielle Wiley
December 28, 2022
Danielle Wiley, the CEO, and founder of Sway Group dissects how athletes can better market themselves no matter the size...
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Sway Group Selected by Chief Marketer for Coveted “CM200”
December 15, 2022
Sway Group, a leading influencer marketing and branded content agency, was selected by Chief Marketer in the "2023 Chief Marketer 200" for...
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What Leaders Get Wrong About the Four-Day Workweek: Four Myths Holding You Back
December 12, 2022
For brands considering the possibility of moving to a four-day workweek, CEO of Sway Group, Danielle Wiley, looks at some...
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8 Reasons Why Shoppable Video May Boost a Company’s Awareness
December 7, 2022
Here, Fast Company Executive Board members explain the benefits and impact of real-time direct marketing through interactive shoppable videos on...
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6 Influencer Marketing Trends to Watch for in 2023
December 6, 2022
As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...
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It’s Time to Reconsider Influencer Exclusivity Demands
November 16, 2022
By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.
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Holiday Season 2022: Influencer Marketing Tips And Advice
November 11, 2022
Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...
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Hard times, Hard Sell? Brand Tactics for Marketing Through Uncertainty
November 4, 2022
Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.
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15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start
November 3, 2022
Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
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Lint Roller Brand Evercare Launches Sticky TikTok Campaign
October 27, 2022
Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...
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Why Companies Cut Off Megastar Partnerships
October 26, 2022
Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks...
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Sway Group Launches Sticky TikTok Campaign for Evercare
October 26, 2022
Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...
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Using Social Media to Save Money Amid Soaring Prices
October 20, 2022
Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...
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How Social Media Can Help You Save Amid Rising Inflation
October 19, 2022
Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid...
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How Holiday Planning Looks Different For Marketers And Advertisers In 2022
October 12, 2022
Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...
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Cause Marketing With Social Media Influencers: 4 Reasons It Works
October 11, 2022
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
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What Millennials Get Wrong About Marketing to Zoomers
September 22, 2022
Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.
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15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong
September 15, 2022
Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
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15 Ways for Bootstrapped Startups to Reward Top Performers
September 9, 2022
Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.
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Advertisers Brace for Turbulence at Snap, but Welcome Clearer Focus
September 8, 2022
Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...
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How Brands Can Connect With Millennials: 5 Key Strategies For 2022
September 7, 2022
Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...
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Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
September 2, 2022
The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it...
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Holiday 2022: How Brands Can Stand Out This Season
August 31, 2022
For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in...
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Walmart Explores Matchmaker Marketplace for Social Media Influencers
August 18, 2022
Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers...
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16 Approaches Brands Can Take To Boost Engagement On TikTok
August 18, 2022
TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...
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Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries
August 16, 2022
Regulated brands can still find great success with their social marketing and influencer strategies. Here are three main takeaways for...
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HyperSocial’s CEO is sorry for how ‘crying’ LinkedIn post was perceived, but isn’t deleting it
August 15, 2022
A candid LinkedIn post from HyperSocial CEO Braden Wallake talking about how upset he was after laying off two staffers...
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Abercrombie & Fitch is Trying to Grow Up
August 10, 2022
Abercrombie & Fitch's new strategy is to try to bring back the generation that once loved it -- the brand...
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14 Unique Ways for Brands to Leverage Sound in Marketing
August 8, 2022
From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...
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16 Ways to Leverage E-Commerce Trends Every Marketer Should Know About
August 5, 2022
Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...
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Instagram’s TikTok-like Changes Don’t Annoy Advertisers Like They Do the Kardashians
July 28, 2022
It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers...
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Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace
July 27, 2022
Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...
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Here’s How to Connect Corporate Growth with Social Responsibility
July 25, 2022
Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...
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How Danielle Wiley of Sway Group, Owns it
July 25, 2022
Today's guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of...
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Navigating a Leadership Role Can Be Lonely – Here Are Some Tips
July 18, 2022
Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,...
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15 Smart Tips For Managing Agency Workflows When Understaffed
July 14, 2022
Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...
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“Gentleminions” trend shows the power of TikTok
July 11, 2022
If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have...
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3 TikTok Marketing Strategies Every Brand Should Embrace
July 7, 2022
Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...
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House of Highlights’ Creator-led Content Triples Revenue
July 7, 2022
Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its...
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Amazon is Leaning on Influencers to Help Boost Prime Day Sales
July 6, 2022
Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role...
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Your New Recruitment Hack: Influencer Marketing
July 5, 2022
Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is...
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15 Red Flags For SMBs Vetting Potential Agency Partners
July 5, 2022
Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business...
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Industry Leaders React to Roe vs. Wade Reversal
June 27, 2022
“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with...
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Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
June 9, 2022
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...
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Influencer Marketing
June 2, 2022
As the U.S. inflation rate surpasses 8%, marketers are starting to feel the pain in their advertising budgets. Brands such...
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