‘Put everything in the hands of the influencers’: Inside RXBar’s new influencer strategy

February 20, 2020
RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited...
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‘The buzz from Bloomberg has other people looking’: Why 2020 is going to be the influencer election

February 19, 2020
The 2020 presidential election may not only be the meme election but the influencer election.
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Stop Marketing To Women With Ads Created By Men: Five Ways To Do Better

January 31, 2020
Women have long been the primary target of many marketers, not just because they make up roughly half of the...
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Casper Is Worried About Influencer Marketing; Here’s Why You Shouldn’t Be

January 30, 2020
So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up...
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They Are: Not Letting the Press In

January 30, 2020
This awards season, more events have been closed to press altogether, and stars have been scarce with red carpet sound...
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Q&A: Stonyfield’s Drociak On Social Influencers, Authenticity

January 24, 2020
While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their...
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Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips

January 22, 2020
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of...
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Bad Influence: When A Brand’s Social Media Stars Repel Consumers

January 17, 2020
Casper's IPO shows risks of influencer marketing.
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14 Social Marketing Campaigns That Ruled 2019

January 15, 2020
The end of another year means that we get to look back on the successes of the last 12 months...
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New Research from Sway Raises the Bar for Influencer Marketing Metrics

January 13, 2020
Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting...
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New Research from Sway Raises the Bar for Influencer Marketing Metrics

January 13, 2020
Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60% better than the industry average...
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Five Influencer Marketing Trends That Will Shape 2020

December 12, 2019
As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job...
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The Politics of Facebook and Twitter Ads

December 10, 2019
If it is true we are judged by the company we keep, and Facebook has decided to run political ads...
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Influencer marketing agencies prepare for the end of the Instagram like

December 10, 2019
Influencer marketing agencies prepare for the end of the Instagram like. Instagram's impending removal of likes from public view —...
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Influencers help promote ABLEnow financial savings tool for those with disabilities

November 29, 2019
The initial campaign generated more than double its initial engagement goals.
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Top 200 Marketing Agencies of 2020

November 26, 2019
Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...
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ABLEnow Campaign Breaks Initial Benchmark Goals at Launch

November 25, 2019
An innovative influencer marketing campaign designed to bring awareness to ABLEnow, the new financial savings tool designed to serve people...
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Five Surprising Ways Paid Media Can Amplify Influencer Marketing

November 21, 2019
Today's digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible...
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Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

November 19, 2019
Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller...
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Instagram Removing Likes Could Boost Social Commerce and Retail Measurement

November 14, 2019
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as...
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‘It’s still very much the Wild West’: Influencer marketing deals are now focused on performance

October 31, 2019
Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn’t have millions of followers —...
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Choosing An Influencer Marketing Agency Or Platform: Five Questions To Ask

October 25, 2019
As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to...
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12 Expert Tips To Create A Successful Online Review System

October 24, 2019
It's no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform...
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DemandGen Radio #133: Applying B2C Influencer Marketing for B2B

October 22, 2019
Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it...
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Reddit Strikes Sharing Deal With Snap

October 11, 2019
Reddit has struck a deal with Snapchat to have its content shared and shown on the photo sharing app, Reddit...
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12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season

October 8, 2019
Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for...
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What’s a Creator Anyway? It Depends on the Platform

October 3, 2019
Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard...
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The Ins And Outs of Using Influencers To Market To Gen Z

October 1, 2019
In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance...
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It’s All About The Money: The Rise And Fall (And Rise Again) Of Influencer Marketing

September 26, 2019
There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks....
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‘Close Friends,’ for a Monthly Fee

September 17, 2019
Influencer culture has normalized charging money for all kinds of intimacy.
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New York’s Philharmonic Taps ‘Influencers’ to Lure Millennials

September 14, 2019
Orchestra invites social-media stars to promote its new season in a bid to give classical music a larger cultural footprint...
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15 Strategies To Effectively Combine SEO And Social Media Campaigns

September 13, 2019
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching...
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Video Ads in Social Media 2019

September 5, 2019
Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves...
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Four Best Practices For A Killer B2B Content Marketing Strategy

August 26, 2019
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content...
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WHAT YOUR BRAND NEEDS TO KNOW ABOUT THE BURGEONING VIDEO-GAME STREAMING BATTLE

August 13, 2019
In this week's Technically Speaking, Microsoft’s Mixer presents a challenge to Amazon’s Twitch—using a real-life ninja.
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11 Ways To Encourage Customers To Review And Recommend Your Company

August 12, 2019
If you have happy customers and a good product, you might think that's enough to have an effective marketing campaign....
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To Kill All The Likes Or Long Live The Likes?

August 6, 2019
How should you feel about those little hearts on Instagram? Would you like Instagram better without them? Instagram is currently...
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Beyond The Mommy Blog: Five Niche Parenting Markets And How To Reach Them

July 30, 2019
The early 2000s brought about the beginning of the "mommy blogging" trend, a time when online conversation between new mothers...
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#SMTLive Recap: Discussing the Risks of Influencer Marketing

July 18, 2019
The stats don't lie - 95% of consumers favor credible content from industry influencers over material from brands, while 82%...
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How To Drive User-Generated Content Through Influencer Marketing

July 3, 2019
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...
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Agency Pros Offer 15 Tips To Help Businesses Create Engaging Videos

June 25, 2019
According to a recent study by Hubspot, when it comes to getting information from and about the companies they’re interested...
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11 Ways For Businesses To Appropriately Promote Their Social And Political Values

June 24, 2019
A study has shown that significantly more than half of consumers will patronize—or avoid—businesses that share their social and political...
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Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies

June 4, 2019
Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating...
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Five Big Content Marketing Mistakes And How To Avoid Them

May 29, 2019
“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....
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This Often-Overlooked Influencer Strategy Is Critical For Success

April 22, 2019
Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...
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Five Influencer Marketing Missteps To Avoid In 2019

March 27, 2019
There’s no shortage of cautionary tales when it comes to influencer marketing; speculation and myths run rampant throughout the industry....
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Influencer Marketing For Industry Associations: Five Tips For Success

February 20, 2019
The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready...
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12 Content Marketing Trends That Can Help Your Brand Stand Out

January 31, 2019
Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...
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