We already know that holiday ads are coming early this year — getting people to shop earlier due to supply...

Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...

As working from home has become the norm, plenty of employees are no longer required to live where their company...

Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...

We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters...

Marketing experts find that loyal nano-influencer followings mean high engagement.

Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in...

Paulina Porizkova remembers the precise moment she disappeared. It was six years ago, during a trip to Las Vegas with...

Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, reported results for the second quarter ended June 30,...

One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...

What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...

One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...

Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...

While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...

Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...

As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Danielle...

When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using...

The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a...

When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines...

For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers...

“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have...

Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...

Being an effective influencer marketing exec sometimes means knowing when to give up control.

Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...