How to Find Influencers for Your Next Social Campaign

November 10, 2021
Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing...
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Why Marketing’s Age-Old Sexism Problem is Easy to Fix

November 10, 2021
A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh...
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Why Disturbing Disclosure Trends Could Ruin Influencer Marketing

November 1, 2021
There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles...
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Revolving Door Roundup: Cheil, Droga5, Zulu Alpha Kilo and More

October 29, 2021
The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in...
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Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules

October 28, 2021
In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their...
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Marketing Briefing: Why Influencers Could Help Market Around This Holiday’s Supply Chain Issues

October 26, 2021
We already know that holiday ads are coming early this year — getting people to shop earlier due to supply...
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Sway Group Soars With 3rd Quarter Business Wins

October 26, 2021
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...
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Sway Group Soars With 3rd Quarter Business Wins

October 26, 2021
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...
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How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

October 21, 2021
The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today's...
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How Influencers Are Helping Cities Attract Remote Workers

October 12, 2021
As working from home has become the norm, plenty of employees are no longer required to live where their company...
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Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

October 8, 2021
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...
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14 Instagram, TikTok And YouTube Influencers Brands Should Know

September 29, 2021
It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term...
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How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal

September 28, 2021
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...
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How The Ad Industry Really Measures Success In The Covid Age

September 27, 2021
We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters...
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Why Nano Influencers Are Important For Brands

September 21, 2021
Marketing experts find that loyal nano-influencer followings mean high engagement.
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Danielle Wiley to Speak at Detroit Digital Summit – What Brands Need to Know About Influencer Marketing’s Unsung Heroes

September 15, 2021
Sway Group’s Founder & CEO Danielle Wiley will be a featured speaker at this week’s Detroit Digital Summit in a...
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17 Unique Ways For Brands To Leverage TikTok This Holiday Season

September 8, 2021
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing...
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Top 3 Takeaways From The Small Agency Conference and Awards

August 25, 2021
Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in...
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In With the Olds! Why Aging is No Longer a Dirty Word

August 19, 2021
Paulina Porizkova remembers the precise moment she disappeared. It was six years ago, during a trip to Las Vegas with...
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15 Summertime Tips To Help Marketers Prepare For Fall Campaigns

August 18, 2021
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed...
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14 Smart Approaches To Optimizing Facebook Ads For Conversions

August 17, 2021
Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and...
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Logiq (OTC: LGIQ) Reports Q2 2021 Results; Revenue Up 3% Sequentially to $8.3 Million, with Gross Margin at Record 29.5%

August 17, 2021
Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, reported results for the second quarter ended June 30,...
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Holiday Season 2021: Influencer Marketing Predictions And Tips

August 17, 2021
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...
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Brand ad campaigns celebrated a return to normal. Then the Delta variant happened. Now what?

August 12, 2021
Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences right now, and how that...
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Coffee with Danielle Wiley, CEO and Founder of Sway Group

August 6, 2021
If you ask Danielle Wiley, being a CEO may arguably be easier than being a content creator.
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Researching Authenticity: Q&A With NYU’s Professor Watson, Sway Group’s Wiley

July 27, 2021
What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...
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How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

July 20, 2021
One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...
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14 Ways To Involve Social Media Managers In The Overarching Business Strategy

July 14, 2021
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to...
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Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success

June 21, 2021
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as...
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TikTok tips from Ocean Spray, Wish and more

June 21, 2021
Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...
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Is A Paid Social Campaign The Right Marketing Move? 12 Clear Signs

June 21, 2021
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...
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‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond

June 17, 2021
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon,...
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Having Sway – Danielle Wiley on Influencer Marketing

June 17, 2021
In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded,...
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12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit

June 17, 2021
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...
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In Her Own Words: Danielle Wiley believes In-person-only work mandates are anti-mom

June 17, 2021
As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Danielle...
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Get More From Influencer Campaigns: The Secret For Extending ROI

May 25, 2021
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been predicted that brands will spend...
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CEO Danielle Wiley Honored “Top Women in Communications” Honors

May 25, 2021
Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily's "Top...
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‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

May 20, 2021
When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using...
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Top Women in Communication – Trailblazer Award

May 20, 2021
The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a...
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AMP SPOTLIGHT: How The ‘She-cession’ Has Transformed Advertising

May 19, 2021
Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are...
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Eight Ways To Inspire Customers To Create User-Generated Content

May 11, 2021
Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers...
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‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers

May 6, 2021
When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines...
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Three Social Commerce Strategies CPG Food Brands Need Now

April 20, 2021
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers...
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To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers

April 15, 2021
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is...
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Four Best-Practice Strategies For Influencer Content On Instagram

April 1, 2021
If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...
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Why I Was Wrong About Clubhouse … And You Are, Too

March 15, 2021
“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have...
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What You Need To Know About Working With Nano Influencers

March 8, 2021
Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...
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11 Effective Ways To Align Content Strategy And Media Planning

February 24, 2021
Many brands have separate departments for content marketing and media planning, both of which help get their products and services...
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