The Sway Blog
Why Does Influencer Marketing Work?
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve […]
Stonyfield Kids Campaign Wins 2018 Marcom Platinum Award
We are thrilled to announce that Sway Group was awarded a MarCom Platinum Award in the category of Influencer Content […]
7 Innovative Influencer Marketing Tactics That Experts Swear By
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 30 million answers to […]
Avoid this Influencer Marketing Mistake
At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are […]
Instagram’s Aesthetics: Ever-Changing and Evolving
When you hear the term “Instagram aesthetics,” a certain visual theme is likely to come to mind — most likely […]
Millennial Influencers
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media […]
Why Engage an Influencer Agency of Record?
The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern […]
5 Food Brand Instagram Feeds We’re Loving Right Now
Unless you’ve been hiding under a rock, you know that Instagram has become the “it” social platform for brands and […]
Influencers and Holiday Campaigns – A Match Made in Heaven
Influencer marketing and holiday campaigns go hand-in-hand these days. And while to most of the world summer has just started, […]
Tips for Using Influencers to Alleviate a PR Crisis
In an ideal world, your organization will never have to endure a PR crisis. You will never have a single […]
5 Ways to Reach Your Target Audience With Influencer Marketing
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
5 Influencer Marketing Myths We’d Like to See Go Away
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands […]
The History of Influencer Marketing and Mom Bloggers
The history of influencer marketing isn’t a topic often discussed. The truth is, this vibrant, growing industry that we call […]
Back-To-School Marketing: Earn an “A” with Influencer Marketing
Whether you want to connect with moms of young children or moms with older kids heading off to college, the […]
Evergreen Content: What is it? Why do I care?
Certain types of content, by their nature, are time-sensitive – i.e. promotions, holidays, new product launches. That said, producing evergreen […]