Influencer Marketing A Quick Guide to Barter Collaborations: What They Are and Are They Worth It? In the early stages of influencer marketing, barter collaborations were a popular way to foster…Sway GroupNovember 21, 2022
Podcast Episode 12: Ferrara Candy Company’s Brian Camen Talks Influencer Compensation and Standardizing Rates Episode 12 : Brian Camen, Senior Director, Media, Content & Public Relations at Ferrara Candy…Tracie NallNovember 15, 2022
Find Influencers Connect Influencers with Brands: How to Choose the Best Influencer Marketing Agency Influencer marketing is a highly lucrative industry, set to reach $16.4 billion in value in…Tracie NallNovember 14, 2022
Swayzine *knock knock* Oh hiiii, can we visit? FROM OUR CEO: As I write this, my agency management team has just returned from…Tracie NallNovember 10, 2022
Podcast Episode 11: Wendi Aarons on Growing Older (and Better) in I’m Wearing Tunics Now Wendy Aarons: Author In this episode of The Art of Sway podcast, Danielle interviews Wendi…Tracie NallNovember 8, 2022
Influencer Marketing How to Leverage CPG Influencer Marketing to Grow Your CPG Brand Strategic CPG marketing strategies are critical to ensuring the longevity and success of your CPG…Sway GroupNovember 7, 2022
Podcast Episode 10: Ziad Ahmed, CEO of JUV, Talks the Impact of Gen Z on Social Media Ziad Ahmed: Gen Z Consultant In our latest Art of Sway podcast episode, Sway CEO…Tracie NallNovember 1, 2022
Swayzine No shame 🔔 in 2023 FROM OUR CEO: I don’t want to freak anyone out, but … *double-checks calendar* it’s…Sway GroupOctober 28, 2022
Podcast Episode 9: Stephanie Ramirez, Lyft Digital Strategist, at the Intersection of Data and Culture Stephanie Ramirez: Digital Strategist In this podcast episode, Sway CEO Danielle Wiley hosts a lively…Tracie NallOctober 25, 2022
Influencer Marketing FTC Guideline Compliance: How to Create Honest Content with AD Disclosures Influencer-brand partnerships have become a vital way to expose consumers to products and services. Influencers…Tracie NallOctober 18, 2022
Podcast Episode 8: Karen Walrond on the Pursuit of Activism and Finding True Joy Karen Walrond: Leadership Coach, Author + Activist This episode features guest Karen Walrond, a leadership…Tracie NallOctober 17, 2022
Swayzine Kim Kardashian’s SEC fine FROM OUR CEO: Did you see the news that Kim Kardashian recently landed in hot…Sway GroupOctober 13, 2022