In the fast-paced world of technology, staying updated with the latest trends and gadgets has become more crucial than ever. From the hottest product releases to useful tech reviews, technology influencers provide deep knowledge for tech enthusiasts and casual users alike. Whether you’re searching for detailed tech reviews, unboxings, or simply interested in what’s up and coming, these eight influencers offer valuable insights into the ever-evolving tech world.
Top Technology Influencers to Follow
1. Lewis Hilsenteger – Unbox Therapy (@unboxtherapy)
Lewis Hilsenteger, the creator of Unbox Therapy, has made tech unboxing more entertaining than ever. With a staggering follower count of over 19 million subscribers on YouTube, over 550k followers on TikTok, and 3 million on Instagram, it’s clear his audience loves his content.
Lewis started in 2010, though his videos began gaining popularity in 2014 when he created a video of him physically bending his iPhone 6 Plus with his bare hands. In a matter of hours, it earned tens of thousands of views and still sits as the most-watched video on his channel, with 73 million views.
Today, his channel focuses on testing out the latest gadgets and delivering honest reviews. He explains all of the high-tech lingo in an easy-to-understand way and helps consumers decide whether or not something is worth spending money on or not.
2. Judner Aura – UrAvgConsumer (@uravgconsumer)
Judner Aura, the creative force behind UrAvgConsumer, has established himself as a leading voice in the tech world. With over 3.2 million followers, his channel was created to share tech reviews, lifestyle content, and gadget comparisons (just to name a few). From home gadgets to e-bikes, you can bet he has a review about it.
Aura’s approachable style and relatable content bridge the gap between tech enthusiasts and everyday consumers, making his channel a must-follow for everyone — whether you’re a pro with technology or just someone who likes to stay on top of the next big thing.
3. Marques Brownlee – MKBHD (@MKBHD)
Marques Brownlee, widely recognized by his initials MKBHD, is a well-known tech influencer who has earned over 17 million subscribers on YouTube, 1.8 million followers on TikTok, and 4.3 million followers on Instagram —pretty impressive, we know. Marques began his journey in 2009 while still in high school, creating videos that reviewed products he already owned.
From there, he quickly gained recognition with reviews of the LG G Flex, iPhone 6, and more.
His content is a mix of comprehensive tech reviews, comparisons, and in-depth conversations, so you’re sure to walk away from his channel with a new wealth of knowledge. He also happens to do some incredibly entertaining interviews with some of the biggest names in the world (think Bill Gates, Mark Zuckerberg, and more).
4. Linus Tech Tips (@LinusTech)
Linus Tech Tips–founded by Canadian Linus Sebastian–garnishes over 15 million subscribers on YouTube. On the channel, Linus provides in-depth tech knowledge and assistance to users navigating the complicated world of computers and gadgets. He’s also extremely passionate about building tech and has multiple videos of building different PCs (one even being worth $100,000). Though we don’t suggest trying this out on your own, there’s no denying that it’s entertaining to watch!
From detailed hardware reviews and unboxings to tech tutorials and industry insights, the channel has a little bit of everything. If you’re in the mood for something else, Linus has even created other channels (Techquickie, TechLinked, and Channel Super Fun), so carve out some time because this is one you’re not going to want to miss.
5. Sara Dietschy – Saradietschy (@saradietschy)
Navigating a male-dominated field can present its challenges, but Sara Diestchy has demonstrated that skill and talent are not confined to any one gender.. Her journey began as a young filmmaker, and she transitioned into tech content creation in 2016. Since then, she’s accumulated over 900,000 subscribers on her channel, where she uploads docuseries, tech reviews, and vlogs.
Her tech expertise and passion for storytelling make her channel a truly unique destination for those looking to dive into the world of technology. If you’re into photography or video, Sara is the expert to follow. She’s also done reviews on laptops, iPhones, Teslas, and more, showcasing a versatility that leaves no topic untouched.
6. Austin Evans – AustinNotDuncan (@austinnotduncan)
Austin Evans, a homeschooled boy from Missouri, showed an interest in video games and technology from an early age. In an early interview with Business Insider, he was quoted saying, “One of my earliest memories, when I was younger, was looking at an old PC at Goodwill and asking my mom to let me buy it just to tear it apart.” With an attitude like that, it’s no surprise that the now 31-year-old has a YouTube channel with over 5 million followers.
Austin’s journey began in 2009 when he uploaded reviews of iPod Touch apps. From there, his content became focused on computer components, building PCs, and tech reviews. His personable yet somewhat awkward demeanor and knack for breaking down complex tech concepts into easily digestible content have earned him a loyal following. Whether he’s reviewing the latest smartphones, building custom PCs, or buying mystery tech, he’s an easy watch when you want something to pass the time that’s still educational.
7. Jon Rettinger (@Jon4lakers)
Jon Rettinger began his tech career by creating TechnoBuffalo, a channel that turned into a full-blown business that Rettinger sold. However, that hasn’t stopped him from creating technology influencer content. Jon covers a wide range of tech-related subjects, including smartphone reviews, tech news, and emerging tech trends, such as AR and OLED.
While TechnoBuffalo may not exist anymore, Jon’s genuine enthusiasm and expert insights haven’t gone anywhere, still making him a worthy tech influencer to follow. Watch his videos, and you’ll immediately recognize his deep passion and expertise on the subject. It’s no wonder that thousands of loyal viewers have continued to follow him over the years.
8. Justine Ezarik – iJustine (@ijustine)
Justine Ezarik, known as iJustine to the internet, is a lifecaster turned YouTuber who has gained over 7 million followers since starting her career in 2006. After attending the Philadelphia Technical Institute, she began lifecasting her life via webcam, slowly building followers. But it wasn’t until August 2007, when she created the “300-Page Phone Bill” video, that she became a widespread meme, thus starting her popular YouTube career.
Over the years, Justine’s content has evolved into a diverse platform encompassing tech reviews, unboxings, gaming content, and vlogs. Justine’s unique blend of humor and passion for technology is immediately apparent the moment you encounter her channel.
The Power of Influencer Marketing in the Tech Industry
Influencer marketing has become crucial to the tech industry’s promotional strategies. Through engaging reviews, unboxings, and informative content, technology influencers help tech companies connect with their target audience in a more personal manner. This relationship benefits both the influencers, who gain recognition and partnerships, and the brands, who benefit from increased visibility and customer engagement.
Let Sway Connect You With Technology Influencers
Thanks to platforms like YouTube and TikTok, tech enthusiasts have a space to share their passion and insights with the world. Whether you’re a tech company looking to break into the influencer marketing world or a tech influencer looking for brands to work with, Sway Group can help. We aim to match brands with influencers (and vice versa) to take their business to the next level. If you’re ready to get started, contact us today!