8 Influencer Marketing Mistakes (and How to Avoid Them!)
There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. Followers […]
Social Issue Marketing: Brands Need to Walk the Talk in 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)
Influencer Marketing Metrics: What Should You Measure?
We get asked a lot, how do you measure influencer marketing success? What are the influencer marketing metrics to focus
First Half Of 2020: Our Influencer Campaigns At A Glance
If there’s one thing we can likely all agree on, it’s that 2020 has been a major challenge for most
Influencer Marketing Predictions & Tips For Holidays 2020
Here at Sway Group, we’ve been working with clients to get a jump on their holiday outreach with some forecasting
Marketing During Coronavirus: Revamping Budgets For Success
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The Unintended Victims Of The Facebook Ad Boycott
More than 500 major corporations have paused their advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit
Positive, Brand-Affirming Influencer Marketing During Covid-19
For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak, it’s more important than ever
Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better
Women have long been the primary target of many marketers, not just because they make up roughly half of the
The Importance of Influencer Diversity: How Inclusive Marketing Tansforms Brands
In our modern interconnected world, embracing influencer diversity isn’t just a trend — it’s a pivotal strategy for brands looking
Black Lives Matter
Our hearts have been heavy in the past week in response to the deaths of George Floyd, Ahmaud Arbery, and
7 Types of Tweets to Increase Traffic to Your Website
Twitter is here to stay. With over 340 million users liking, retweeting, and posting new content each day, marketers have