Facebook Influencer Marketing: Everything You Need to Know
While Facebook might not be the first social media platform you think about when considering influencer marketing, Facebook is a […]
Influencer Marketing Trends in 2021: Our Predictions
Curious about what the top influencer marketing trends in 2021 will be in? While 2020 was anything if ordinary, the
Influencer Marketing Agencies vs Influencer Marketing Platforms: What’s the Difference?
If you’re new to this industry, it can be hard to discern the differences between influencer marketing agencies and influencer
5 Ways Paid Media Amplifies Influencer Marketing
One of the many benefits of using influencer marketing is that when done correctly, it feels like a natural extension
8 Influencer Marketing Mistakes (and How to Avoid Them!)
There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. Followers
Social Issue Marketing: Brands Need to Walk the Talk in 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)
Influencer Marketing Metrics: What Should You Measure?
We get asked a lot, how do you measure influencer marketing success? What are the influencer marketing metrics to focus
First Half Of 2020: Our Influencer Campaigns At A Glance
If there’s one thing we can likely all agree on, it’s that 2020 has been a major challenge for most
Influencer Marketing Predictions & Tips For Holidays 2020
Here at Sway Group, we’ve been working with clients to get a jump on their holiday outreach with some forecasting
Marketing During Coronavirus: Revamping Budgets For Success
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The Unintended Victims Of The Facebook Ad Boycott
More than 500 major corporations have paused their advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit
Positive, Brand-Affirming Influencer Marketing During Covid-19
For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak, it’s more important than ever