3 Big Myths About NIL Influencer Marketing That Brands Need To Know
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college […]
Being Real: We’re Excited for Sway Proof
FROM OUR CEO: Have you checked out the latest and greatest social media platform, BeReal? I’ve been using it for a
Grow Your Audience: How to Use Instagram Marketing for Your Brand
With more than 1 billion active monthly users, Instagram is a great place to curate an audience for your brand
3 Tips on How to Provide Effective Content Feedback to Influencers
Influencer marketing is a great way to organically increase the visibility of your brand. The right partnership with a trusted
Is Your Lack of Diversity Showing?
FROM OUR CEO: I want to talk about representation this week, by way of complaining about Too Many “Inspiring” White
Don’t get TikTok? That’s okay, we do!
FROM OUR CEO: I have a confession to make: I’ve been a TikTok holdout. Even as the platform skyrocketed in
What Brands Should Know About Working With High-Profile Influencers
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the
Grow Your Audience: How to Use TikTok Marketing For Leads
Social media has reshaped the world of ads and brand marketing. Instead of paying for TV time, brands and businesses
Build Your Brand with TikTok Marketing: 5 Smart Tips for Creating Authentic Content
Build Your Brand with TikTok Marketing With more than 1 billion users worldwide, it’s no wonder TikTok has become prime
Leading through Tragedy and Trauma
FROM OUR CEO: Two weeks ago, I sent an email to our team, sharing how distraught my partners and I
How to Use Influencer Marketing to Grow Your Brand
Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity during the
Marketing to Gen X: How Brands Can (Finally!) Get it Right
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest