Why Influencers Can’t Fix Your Crappy Idea
One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island dust had settled, the scrutiny […]
Influencer Marketing
Our Massive Sway network of more than 75,000 influencers allows us to create a variety of high volume sponsored content programs, including the ability to drill down by region, demographic, content vertical, and social network.
Influencer Marketing
Increase Your Brand’s Awareness with Hashtag Holidays
National Cupcake Day, National Pizza Day, National Take a Nap Day…if you’re on social media, you’ve likely noticed these “hashtag
How Influencer Marketing Can Improve Your SEO
From our experience, it’s always a good idea to revisit your marketing strategy every quarter. Most importantly, reviewing how you
5 Times When Influencer Marketing is a Fit
You know influencer marketing can be a compelling business strategy. After all, studies show that 90% of consumers trust recommendations
How to Follow FTC Guidelines for Sponsored Content
It is vital that any piece of sponsored content, from a blog post to a tweet to an Instagram photo,
Digital Advertising, Influencer Marketing
Leverage Paid Media to Gain Earned Media
Paid media. Owned media. Earned media. There are so many media buzzwords – it can be overwhelming to filter through what strategies
Influencer Marketing
Meet Tiffany Romero – Sway Group’s President, Influencer Management (Also known as our Chief Evangelist)
Tiffany Romero, Sway Group’s President, Influencer Management, is one of Sway Group’s partners, working behind the client curtain to attract