The Sway Blog
On the Fence About Influencer Marketing? It’s Time To Take the Plunge
“We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group, I’m familiar with many of […]
If Instagram Hides Likes: 6 Predictions for What May Change
You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There […]
How to Measure Influencer Marketing ROI: Everything You Need to Know
According to the Influencer Marketing report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI. […]
Beyond the Campaign: 3 Creative Ideas for Reusing Influencer Content
Today’s digital influencers are more than social mavens: they are content creators with diverse skill sets from writing to photography […]
Why the Rising Trend in B2B Influencer Marketing Matters (And How to Get It Right)
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5 Niche Parenting Markets to Reach with Influencer Marketing
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse […]
10 Family-Focused Parenting Micro Influencers from the Sway Network
Every year Sway works with thousands of influencers. We deeply admire their willingness to share their lives with their online […]
Micro Influencer Marketing 101: Bigger Isn’t Always Better
If you were asked who the best social media creators to hire for an influencer marketing campaign might be, what […]
Marketing to Parents by Engaging Influencers – 5 Tips!
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Get More User-Generated Content with Influencer Marketing
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, […]
9 Food Micro Influencers For Your Next Influencer Campaign
We don’t know about you, but nothing has the ability to inspire us to new culinary heights quite as well […]
Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in […]
Instagram Creator Accounts Are Great for Influencers and Brands
Instagram’s Creator Account feature was initially rolled out for users with over 10,000 followers, but it is now available for […]
4 Ways to Create Better Engagement on Twitter
Twitter now has a whopping 126 million daily active users, which means roughly 39 percent of Twitter’s monthly active users […]
Influencer “Ripple Effect” Can Be the Best Part of a Campaign
The influencer marketing industry is showing no signs of slowing down as businesses of all sizes continue to see results […]