The Sway Blog
New FTC Guidelines Are Good News for Both Brands and Influencers
It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures, and if you haven’t seen […]
B2B Influencer Marketing Podcast with DemandGen Radio
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Sway Group Wins Gold Marcom Award for Igloo RECOOL Campaign
Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better […]
What is Influencer Marketing? Getting Started for Success
In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their […]
Fashion Micro Influencers From The Sway Network
Here at Sway, we don’t take any of the brilliant minds in our network for granted. Our heartfelt gratitude goes […]
Marketing to the Modern Family: 3 Tips for Getting it Right
For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family […]
9 Amazing Travel Micro Influencers From The Sway Network
We love travel micro influencers. Their unique ability to incorporate the culture and distinct features of each destination in their […]
Why Google’s New ‘nofollow’ Change Is Good News For Brands
Here’s a bit of news that brands and influencers may be interested in: Google just announced that the nofollow link […]
On the Fence About Influencer Marketing? It’s Time To Take the Plunge
“We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group, I’m familiar with many of […]
If Instagram Hides Likes: 6 Predictions for What May Change
You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There […]
How to Measure Influencer Marketing ROI: Everything You Need to Know
According to the Influencer Marketing report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI. […]
Beyond the Campaign: 3 Creative Ideas for Reusing Influencer Content
Today’s digital influencers are more than social mavens: they are content creators with diverse skill sets from writing to photography […]
Why the Rising Trend in B2B Influencer Marketing Matters (And How to Get It Right)
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5 Niche Parenting Markets to Reach with Influencer Marketing
Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse […]
10 Family-Focused Parenting Micro Influencers from the Sway Network
Every year Sway works with thousands of influencers. We deeply admire their willingness to share their lives with their online […]