Stop Leaving Influencer Budget on the Table
First, the elephant in the room. As you all likely know, President Biden signed the TikTok ban bill yesterday. We […]
Next-level B2B: Leveraging Influencer Expertise for Market Success
Lately, we’ve seen a noticeable uptick in client interest around B2B influencer marketing — and I’ve got to say, it’s
How to Measure Influencer Marketing Success
It’s no secret that influencer marketing is one of the most beneficial marketing strategies these days. In 2024, an expected
Avoid campaign crunchtime: plan now to avoid the summer sweat
With spring now officially underway, it’s a good nudge for all of us to start looking ahead at the warmer
Inside Scoop: Navigating Social Media’s Latest Shifts for Influencer Success!
In the breakneck-paced world of social media, being ahead of the curve isn’t just a bonus — it’s the secret
Why and How You Should Be Marketing to Gen Alpha
If you’ve been keeping an eye on the latest trends, you’ve probably heard the buzz about Generation Alpha. Although these
4 Easy Steps to Creating Viral Marketing in the Pet Market
In the post-pandemic world, the pet market has experienced an unprecedented surge. As lockdowns and social distancing measures were enforced
How To Plan For Back-To-School Influencer Marketing Promotions
Want to know how to create buzz around your brand with a unique influencer marketing campaign that’s perfectly timed for
Leveraging Travel Influencers For Your Brand’s Sustainable Future
Travel is no longer just about the journey for many; it has morphed into a lifestyle, a philosophy, and an
How You Should Be Marketing to Baby Boomers
Although the marketing world has drastically changed over the last decade–with many companies opting to market to millennials and Gen-Z–it’s
Breaking Old Habits: Why Influencer Industry Needs an Hourly Billing Model
Twelve years ago, our fledgling agency opened its doors in a world that would soon be redefined by the digital
Fit for Success: The Effective Brand Marketing Power of Fitness Influencers
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