Grow Your Audience: How to Use TikTok Marketing For Leads
Social media has reshaped the world of ads and brand marketing. Instead of paying for TV time, brands and businesses […]
Build Your Brand with TikTok Marketing: 5 Smart Tips for Creating Authentic Content
Build Your Brand with TikTok Marketing With more than 1 billion users worldwide, it’s no wonder TikTok has become prime
Leading through Tragedy and Trauma
FROM OUR CEO: Two weeks ago, I sent an email to our team, sharing how distraught my partners and I
How to Use Influencer Marketing to Grow Your Brand
Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity during the
Marketing to Gen X: How Brands Can (Finally!) Get it Right
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest
Boost Brand Sales with Social Commerce Influencer Campaigns
When it comes to reaching target consumers at precisely the right moment to encourage a purchase, it’s hard to imagine
Macro Influencers: Everything to Know About Hiring High-Profile Creators
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the
Micro Influencers on Instagram: A ‘Sweet Spot’ Combo for Success
Micro influencers have been getting more media attention in recent months, and for good reason. In our opinion, micro influencers
Sway Group’s Influencer Network: What We Do Differently
While there are a number of factors to consider, choosing the right influencer is crucial — and one of the
Choosing the Right Influencer For Your Brand: 5 Key Factors for Success
Choosing the right influencer for an influencer marketing campaign can seem like a daunting task these days. With millions of
Influencer Marketing Tips for Working with Content Creators
We often hear from businesses who are sold on the idea of influencer marketing but aren’t quite sure where to
TikTok Influencer Marketing: 5 Expert Tips for Success
“We need to figure out TikTok influencer marketing.” More and more brands seem to be coming to this conclusion lately,