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Step into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed her passion for digital content...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by...

As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer...

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand...

B2B buyers tend to tune out the noise of pesky marketing efforts, preferring more respectful and tailored approaches from vendors...

Running a successful agency in today’s dynamic business landscape requires more than just industry expertise—it demands adaptability, innovation, and a...

The role of influencers has evolved dramatically over the past few years. Once viewed primarily as media buy opportunities for...

Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle shares her insights...

With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National...

When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales....

At the end of May, Kate Austin, a creator who makes LGBTQIA+ lifestyle content for more than 273,000 followers, was...

After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in...

Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large...

As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to...

Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target...

For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing...

In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with...

As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer...

It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the...

An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in...