Breaking Old Habits: Why Influencer Industry Needs an Hourly Billing Model
Twelve years ago, our fledgling agency opened its doors in a world that would soon be redefined by the digital […]
Twelve years ago, our fledgling agency opened its doors in a world that would soon be redefined by the digital […]
Our team has just returned from a wild trip to Bonnaroo in partnership with a brand client, and according to
Now that Sway Group has been around for *checks calendar* twelve years, we really notice one crucial element to our
Are we in the media era of our current social media age? If you’ve spent any time on TikTok’s FYP,
Interested in inspiring conversations with remarkable women who have broken barriers, shattered stereotypes, and made a meaningful impact in their
FROM OUR CEO: Another day, another sneaky social media platform update that changes the way we do things. You probably
FROM OUR CEO: I read something very interesting the other day, in an article about the clothing brand REVOLVE’s influencer
FROM OUR CEO: March is a great month because 1) it’s no longer February, and 2) it’s the time when
FROM OUR CEO: “If TikTok gets banned, what happens to our campaign?” — brands “Should we even be considering TikTok
FROM OUR CEO: If there was a single running theme for this year’s Super Bowl ads (aside from ‘mostly safe
FROM OUR CEO: Here are just a few of the headlines that are popping up right now in response to
FROM OUR CEO: If you were making any marketing decisions based solely on my LinkedIn feed last week, you’d probably