Swayzine Breaking Old Habits: Why Influencer Industry Needs an Hourly Billing Model Twelve years ago, our fledgling agency opened its doors in a world that would soon…Sway GroupJuly 13, 2023
Influencer Marketing Fit for Success: The Effective Brand Marketing Power of Fitness Influencers Fitness influencers, a subset of the influencer marketing landscape, are individuals who have built a…Sway GroupJune 29, 2023
Social Media Marketing Social Media Marketing: What Is YouTube Shorts and How Do You Use It? With the increasing popularity of TikTok and Instagram Reels, it’s no surprise other platforms are…Sway GroupFebruary 2, 2023
Swayzine This Just In: Sky NOT Falling FROM OUR CEO: If you were making any marketing decisions based solely on my LinkedIn…Sway GroupJanuary 31, 2023
Influencer Marketing How to Boost Sales Using Co-Op Advertising with Influencers As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the…Sway GroupJanuary 16, 2023
Influencer Marketing A Quick Guide to Barter Collaborations: What They Are and Are They Worth It? In the early stages of influencer marketing, barter collaborations were a popular way to foster…Sway GroupNovember 21, 2022
Influencer Marketing How to Leverage CPG Influencer Marketing to Grow Your CPG Brand Strategic CPG marketing strategies are critical to ensuring the longevity and success of your CPG…Sway GroupNovember 7, 2022
Swayzine No shame 🔔 in 2023 FROM OUR CEO: I don’t want to freak anyone out, but … *double-checks calendar* it’s…Sway GroupOctober 28, 2022
Swayzine Kim Kardashian’s SEC fine FROM OUR CEO: Did you see the news that Kim Kardashian recently landed in hot…Sway GroupOctober 13, 2022
Influencer Marketing Your New Recruitment Hack: Influencer Marketing In March, U.S. job openings rose to a record 11.5 million, revealing the ongoing impact…Sway GroupSeptember 29, 2022