Social Media Marketing: What Is YouTube Shorts and How Do You Use It?
With the increasing popularity of TikTok and Instagram Reels, it’s no surprise other platforms are trying to catch up. In […]
This Just In: Sky NOT Falling
FROM OUR CEO: If you were making any marketing decisions based solely on my LinkedIn feed last week, you’d probably
How to Boost Sales Using Co-Op Advertising with Influencers
As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the years, but one of the
A Quick Guide to Barter Collaborations: What They Are and Are They Worth It?
In the early stages of influencer marketing, barter collaborations were a popular way to foster influencer-brand partnerships. As the industry
How to Leverage CPG Influencer Marketing to Grow Your CPG Brand
Strategic CPG marketing strategies are critical to ensuring the longevity and success of your CPG brand. As you look for
No shame 🔔 in 2023
FROM OUR CEO: I don’t want to freak anyone out, but … *double-checks calendar* it’s already the end of October.
Kim Kardashian’s SEC fine
FROM OUR CEO: Did you see the news that Kim Kardashian recently landed in hot water with the SEC? The
Your New Recruitment Hack: Influencer Marketing
In March, U.S. job openings rose to a record 11.5 million, revealing the ongoing impact of a national labor shortage
How Brands Can Combat Inflation With Influencer Marketing
While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material
Social Media Marketing: How to Use Twitter Advanced Search to Increase Brand Engagement
With more than 237 million daily active users, Twitter is a great social media platform to add to your brand’s
Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With
A How-to Guide for Successful Twitch Influencer Marketing
As a brand or business, it’s important to keep track of emerging social media platforms so you can take advantage