First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by...

We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how...

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand...

We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their...

Running a successful agency in today’s dynamic business landscape requires more than just industry expertise—it demands adaptability, innovation, and a...

The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those...

Online consumers across the board have grown increasingly savvy to traditional digital marketing strategies, a heightened awareness that has led...

As social media platforms continue to rapidly evolve, several have introduced innovative collaboration tools that are transforming how brands interact...

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding...

Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement....

Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony...

When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in...

Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the...

The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral...

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.

It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry...

The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines...

Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test...

Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges...

TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for...

The rise of influencer marketing has been nothing short of a revolution. Influencers are now much more than just social...

A client disappearing in the middle of a project not only disrupts their agency team’s momentum, but can also cause...

In today’s tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating...

Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies...