As Featured In
6 Influencer Marketing Predictions For 2025
December 5, 2024
Looking ahead to 2025, influencer marketing is going through some interesting shifts. Some trends that worked in the past are...
Read More
Big Ideas to Get Excited About In 2025
November 15, 2024
I reached out to some of the best creators, social strategists and industry leaders to get a pulse on what’s...
Read More
Danielle Wiley, CEO of Sway Group talks Agency Leadership: Finding Mentors, Building Teams, and Staying Independent in a Consolidated Market
November 14, 2024
Step into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed her passion for digital content...
Read More
How To Make The Most Of A QR Code In A Multichannel Marketing Strategy
November 13, 2024
First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by...
Read More
How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing
November 12, 2024
We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how...
Read More
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
November 4, 2024
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer...
Read More
Holiday Season 2024: Influencer Marketing Tips And Advice
October 31, 2024
As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer...
Read More
What Is Influencer Marketing & Is it Safe for Healthcare?
October 31, 2024
Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand...
Read More
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
October 29, 2024
We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their...
Read More
How 15 Agencies Are Preparing Now For Successful Holiday Campaigns
October 14, 2024
As top agency professionals know, last-minute holiday promotion strategies often lead to rushed execution, higher advertising costs, difficulty coordinating across...
Read More
How To Keep B2B Outreach From Being Spammy
October 14, 2024
B2B buyers tend to tune out the noise of pesky marketing efforts, preferring more respectful and tailored approaches from vendors...
Read More
Adaptability, Talent, and Trust: How 30 Agency Leaders Stay Ahead of the Curve
September 24, 2024
Running a successful agency in today’s dynamic business landscape requires more than just industry expertise—it demands adaptability, innovation, and a...
Read More
Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
September 23, 2024
The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those...
Read More
15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024
September 13, 2024
Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other. The B2B marketing space, in...
Read More
The Future of Influencer Marketing: Evolving Strategies and the Role of Content Creators
September 12, 2024
The role of influencers has evolved dramatically over the past few years. Once viewed primarily as media buy opportunities for...
Read More
The Evolution of Influencer Marketing: From PR to Revenue Driver
September 4, 2024
Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle shares her insights...
Read More
17 Ways To Overcome ‘Digital Marketing Fatigue’ Among B2B Consumers
August 19, 2024
Online consumers across the board have grown increasingly savvy to traditional digital marketing strategies, a heightened awareness that has led...
Read More
How To Leverage Branded Social Media Collaborations For Co-Marketing
August 5, 2024
As social media platforms continue to rapidly evolve, several have introduced innovative collaboration tools that are transforming how brands interact...
Read More
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
July 23, 2024
With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National...
Read More
20 Mistakes Brands Make When They Go Viral For Negative Reasons
July 18, 2024
When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales....
Read More
Influence Global Podcast Episode
July 10, 2024
Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding...
Read More
Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective
July 9, 2024
Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement....
Read More
Queer creators struggle as brands pass up Pride deals
June 27, 2024
At the end of May, Kate Austin, a creator who makes LGBTQIA+ lifestyle content for more than 273,000 followers, was...
Read More
CHANEL UNDER SCRUTINY FOR BETHENNY FRANKEL VIRAL SOCIAL POSTS—WHAT BRANDS CAN LEARN
May 29, 2024
After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in...
Read More
17 Expert Insights Into The Rise Of AI Influencers
May 29, 2024
Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony...
Read More
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
May 21, 2024
When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in...
Read More
15 Agency Leaders On The Important Business Functions They Outsource
May 20, 2024
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large...
Read More
Marketers focus on competitive analysis to grow their influencer marketing strategies
May 14, 2024
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to...
Read More
Agency Leaders Reveal The Traits That Make Their Workplaces Attractive
May 7, 2024
Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the...
Read More
Why Your TikTok App Will Probably Be Taken Away
May 2, 2024
The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral...
Read More
5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024
April 25, 2024
Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target...
Read More
15 Emerging Social Media Trends To Leverage In Influencer Marketing
April 22, 2024
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing...
Read More
Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
April 9, 2024
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.
Read More
18 Signs It’s Time To Find An Agency Partner, Not More In-House Talent
April 4, 2024
It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry...
Read More
Matching Influencer Tiers With Your Brand Goals: A Guide For TikTok And Instagram
April 4, 2024
In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with...
Read More
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
March 26, 2024
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer...
Read More
Transforming business culture with strengths-based strategies
March 25, 2024
The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines...
Read More
How To Enhance Timeless PR Tactics With Modern Technology
March 19, 2024
Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test...
Read More
13 ways small businesses can work smarter to build brand loyalty
March 14, 2024
It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the...
Read More
Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
March 12, 2024
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in...
Read More
How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z
March 11, 2024
Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges...
Read More
TikTok is going longform — marketers aren’t
March 7, 2024
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for...
Read More
18 Of The Best Ways For Agencies To Create A Functional Knowledge Bank
February 26, 2024
As the saying goes, you don’t know what you don’t know. In a marketing, advertising or public relations agency, there...
Read More
How Marketers Can Build Strong Relationships With Sales Teams
February 20, 2024
Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on...
Read More
Choosing The Right Influencer Agency: 5 Key Questions To Ask
February 20, 2024
The rise of influencer marketing has been nothing short of a revolution. Influencers are now much more than just social...
Read More
How To Deal With An Agency Client Who Goes MIA Mid-Project
February 19, 2024
A client disappearing in the middle of a project not only disrupts their agency team’s momentum, but can also cause...
Read More
Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024
February 19, 2024
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer...
Read More
Creating a better workplace: 20 ways to leverage innovative technology
February 19, 2024
An exceptional workplace experience should be at the top of many companies’ lists when it comes to attracting and retaining...
Read More
