Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, reported results for the second quarter ended June 30,...

One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...

What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...

One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...

Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...

While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...

Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...

As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Danielle...

When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using...

The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a...

When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines...

For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers...

“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have...

Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...

Being an effective influencer marketing exec sometimes means knowing when to give up control.

Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...

If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...

Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it...

Join us to discuss how she built a two-page resume in two years, became an executive in two days, and...

Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...

We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...

Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and more — to reach new...

Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether...