“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....

Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...

Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry...

As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In...

To stay ahead and keep your business thriving in the new year, it is important to set new goals, chart...

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people...

With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some...

Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve...

The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern...

Word of mouth has always been a highly effective form of marketing. That's why influencer marketing has become such a...

Using technology to reach your customers is a make-or-break opportunity: it offers you the ability to better connect with some...

When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending...

When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the...

It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society,...

As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain...

Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was...

The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a...

Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton...

Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion...

In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing...

Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...

Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies...

Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue