Marketers Jump On Memorial Day Bandwagon
May 31, 2022
A variety of marketers are taking a diverse approach to Memorial Day, with some focusing on the seasonal aspects while...
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Marketers Experimenting with Reels are Figuring Out How to Drive Lower-Funnel Results
May 24, 2022
Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The two social video formats weren’t...
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U.S. Warns Businesses to Prepare For Civil Unrest After Abortion Ruling
May 18, 2022
Law enforcement organizations are warning corporate leaders about the risk of civil unrest, and perhaps violence, if the Supreme Court...
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The Ad World Reacts To Roe Vs. Wade News
May 17, 2022
On May 2, the news that the Supreme Court had voted to strike down Roe v. Wade sent shockwaves across...
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3 Big Myths About NIL Influencer Marketing That Brands Need To Know
May 17, 2022
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...
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14 Key Elements To Inspire Social Media Users To Share Your Content
May 17, 2022
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their...
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14 Smart Tips To Help Marketers Navigate Influencer Partnerships
May 17, 2022
Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has...
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Adland’s Reaction to Musk’s $44bn Twitter Deal: ‘A Major Disruption to Its Ad Business’
April 26, 2022
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The...
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Brands Taking a Stand: Five Critical Tips for Getting it Right
April 22, 2022
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social...
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3 Reasons Why Social Media Influencers Complement Agency Work
April 21, 2022
In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4 billion industry, up from $9.7B...
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Creators Can’t Count on Brands to Stick With Them Through Pregnancy
April 20, 2022
Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working...
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What’s Behind the Employment Gap?
April 18, 2022
As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand...
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How to Use Influencer Marketing to Grow Your New Brand
April 13, 2022
WARC - Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity...
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15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts
April 8, 2022
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...
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Here’s How Brands Can Authentically Connect With Gen X
March 31, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...
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PR Daily Selects Sway Group as One of Their Top Agencies for 2022
March 28, 2022
PR Daily's 'Top Agency Award' benchmarks agencies across the globe that are conceiving and executing outstanding campaigns and initiatives.
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Can TikTok Stars Make it Big in Hollywood? Well, it’s Starting to Happen.
March 24, 2022
USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.
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Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok
March 14, 2022
Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with...
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March Madness and Influencer Marketing – What Brands Should Know
March 11, 2022
AdAge - This year’s March Madness will be a learning moment for brands navigating new rules allowing players to profit...
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Advertisers Stand with Ukraine as ‘The World That Brands Now Occupy is a Much More Open and Honest One’
March 9, 2022
theTradeDesk - It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against...
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Influencer Marketing Authentication: First-Party Data Changes Everything
March 8, 2022
Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...
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How To Counter Negative Publicity About Internal Company Issues
March 7, 2022
Thanks to the speed at which news of internal problems at a company can spread on social media and create...
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How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
February 24, 2022
Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers. The 130-year-old brand is...
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What Brands Should Know About Working With High-Profile Influencers
February 8, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...
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Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean on Influencers
February 8, 2022
We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their...
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Want To Market On TikTok? 12 Top Tips For Businesses
February 7, 2022
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to...
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‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made
February 3, 2022
Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a...
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Chief Marketer Market Like a Mother Award
January 31, 2022
Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022...
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10 Influencer Marketing Companies That Help Brands Succeed In a Digital World
January 17, 2022
Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies...
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15 Top Trends That Will Impact Marketing In 2022
January 14, 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...
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6 Red-Hot Influencer Marketing Predictions For 2022
January 11, 2022
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....
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Chief Marketer Selects Sway Group In Its Exclusive List Of Top Marketing Agencies
January 11, 2022
Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the...
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How PR pros and brand managers can counter ‘cancel culture’ with influencers
December 20, 2021
When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a...
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Talking Influence Directory Q&A: Sway Group
December 15, 2021
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about...
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5 Big Social Media Marketing Lessons From 2021
December 14, 2021
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...
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81% of marketers see brand values gain influence over ad buying, study finds
December 10, 2021
Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency...
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Sway Group Brings Home Three MarCom Awards Across Verticals
December 8, 2021
Sway Group, a leading influencer marketing and branded content agency, announces today that it was recognized by MarCom Awards for...
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Even Influencers Are Impacted By Supply Chain Shortages
November 17, 2021
Creators are still in demand even as brands' marketing plans are in flux this holiday season
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Johnson & Johnson Turn to Influencers for Help in Reaching Gen-Z Shoppers
November 16, 2021
The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers—not care...
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J&J is Betting That Breakup Will Help Brands Regain Influence
November 16, 2021
J&J breakup will test the power of celebrity as its consumer business turns to influencers -- not care providers --...
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Rebecca Camhi Joins Sway Group as Director of Client Services
November 15, 2021
Former UEG and Edelman exec to focus on delivering value across expanding client roster
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15 Tips For Tackling Some Of The Most Interesting Agency Challenges
November 12, 2021
Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...
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Revolving Door Roundup: Havas, Mojo Supermarket, Publicis and More
November 12, 2021
Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to...
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Sway Taps Marketing Veteran Camhi For Client Services Role
November 12, 2021
Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client...
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How to Find Influencers for Your Next Social Campaign
November 10, 2021
Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing...
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Why Marketing’s Age-Old Sexism Problem is Easy to Fix
November 10, 2021
A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh...
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Why Disturbing Disclosure Trends Could Ruin Influencer Marketing
November 1, 2021
There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles...
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Revolving Door Roundup: Cheil, Droga5, Zulu Alpha Kilo and More
October 29, 2021
The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in...
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