20 Life Lessons That Have Built Stronger Business Leaders
May 24, 2023
As part of an expert panel, CEO Danielle Wiley highlights her experience-driven advice about which crucial traits are the most...
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What 20 Agency Leaders Are Doing To Better Understand And Embrace AI
May 16, 2023
Sway Group CEO, Danielle Wiley, joins fellow agency leaders in discussing AI, detailing how she's getting hands-on experience with AI...
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Nobody Who Read Her Could Possibly Think a Mom Had No Inner Life
May 15, 2023
In an article about Heather Armstrong and the momfluencer world, Danielle Wiley shares about her own experience and knowledge as...
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Sway Group Selected by California Raisins for Innovative Yearlong Influencer Marketing Program
May 3, 2023
Sway Group will work with a diverse group of influencers to create engaging content that showcases the versatility, nutrition benefits,...
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Agency News You Need To Know This Week
May 3, 2023
California Raisins selected Influencer and branded content agency Sway Group as its lead agency to handle influencer marketing, following a...
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Personal Influencer Connections Vs. For You Page Viral Moments
May 3, 2023
CEO and Founder of Sway Group, Danielle Wiley, gives an insider view on the For You Page (FYP), highlighting the...
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Press Release: Sway Group Selected by California Raisins for Innovative Yearlong Influencer Marketing Program
May 3, 2023
Sway Group, a leading full-service influencer marketing, and branded content agency, announces that it has been selected after a formal...
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California Raisins Picks Sway Group to Lead Influencer Marketing
April 26, 2023
California Raisins is stepping up on Instagram and TikTok and has appointed Sway Group as its leading influencer agency for...
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15 Top Tips For Creating Platform – And Creator – First Campaign Strategies
April 24, 2023
Danielle Wiley, CEO of Sway Group, joins fellow Forbes Agency Council members in sharing their best tips for creating a...
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More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones
April 24, 2023
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching...
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Creators Pretend To Be At Coachella—What It Means For Brands’ Influencer Event Strategies
April 19, 2023
Influencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust. Danielle Wiley, CEO of Sway Group,...
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Damage Control: What Could Anheuser-Busch Have Done Differently?
April 19, 2023
Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the Edelman public relations agency and...
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Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies
April 18, 2023
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light's...
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18 Expert Tips For Creating A Successful B2B Podcast
April 18, 2023
CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create...
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Bud Light’s Dylan Mulvaney Partnership—Marketing Experts React to Controversy
April 11, 2023
While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so easily, Danielle Wiley, CEO of...
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Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing
April 10, 2023
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the...
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Meta Moves And Implications For Influencer Marketing
April 6, 2023
Founder and CEO of Sway Group, Danielle Wiley shares the "skinny" on Meta's Branded Content tool changes and how it...
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15 Tips for Creating Content That Will Build Customer Loyalty
April 5, 2023
CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their best tips for creating engaging,...
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Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them
April 2, 2023
Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer marketing and streaming makes sense.
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14 Ways to Engage Customers at a Pop-up Shop or Kiosk
March 29, 2023
Members of Fast Company Executive Board provide guidance on how companies can launch a successful pop-up shop or kiosk to...
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Agencies Weigh in on What to Do if a TikTok Ban Goes Through
March 28, 2023
With TikTok under the microscope and a potential US ban looming, industry leaders including Danielle Wiley share what they are...
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16 Ways To Engage Customers Using Text Alerts
March 17, 2023
Danielle Wiley, Sway Group CEO, and other members of Forbes Agency Council share clever ways for brands to engage customers...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers
March 13, 2023
Members of the Forbes Agency Council share a significant lesson that has been key to their long-term success and has...
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Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media
March 13, 2023
Sway Group's Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating with smaller influencers.
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15 Challenges Agencies Are Preparing To Meet In 2023
March 7, 2023
Agency leaders, including Sway Group founder and CEO Danielle Wiley share strategies for overcoming challenges facing advertising, marketing, and public...
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3 Ways ChatGPT Can Help Brand Marketers
March 6, 2023
In this Fast Company article, Sway Group CEO Danielle Wiley highlights three ways that brand marketers can leverage ChatGPT including...
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The Creator Marketing Complex is Unprepared for Deepfakes
February 13, 2023
Sway Group founder and CEO Danielle Wiley shares thoughts on deepfake technology and navigating brand safety with creator likeness misuse.
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More Perfect Marketing Ep.153- Modern Day Influencer Campaigns
February 2, 2023
Danielle Wiley, CEO of Sway Group joins More Perfect Marketing podcast host David Baer to chat about modern-day influencer marketing...
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4 Ways To Survive Social Media Chaos In 2023
February 1, 2023
Brands need a plan for navigating the 2023 social media environment, and CEO of Sway Group, Danielle Wiley, talks through...
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Social Media Trends to Watch for 2023
January 24, 2023
What hot influencer trends should you have on your radar? CEO of Sway Group, Danielle Wiley, shares her predictions for...
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Biggest Influencer Trends to Watch for in 2023
January 16, 2023
Marketing guru Danielle Wiley joins Good Day DC to talk about how the influencer market will impact consumers this year.
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15 Trends Agency Leaders Expect To Impact Their Work In 2023
January 15, 2023
Members of Forbes Agency Council, including Sway Group CEO, Danielle Wiley explore trends they expect to impact their work and...
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Here’s Why YouTube Shorts May Be a Brand’s Best Friend in 2023
January 3, 2023
CEO of Sway Group, Danielle Wiley, discusses three ways the relatively new offering and extension of YouTube's already powerful reach,...
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Why Super Bowl Ads Will Likely Bypass Influencers
January 3, 2023
Danielle Wiley, CEO, and founder of influencer marketing agency Sway Group discusses the trend of Brands using traditional celebs rather...
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Deion Sanders and the Importance of Branding for NIL Success, with Danielle Wiley
December 28, 2022
Danielle Wiley, the CEO, and founder of Sway Group dissects how athletes can better market themselves no matter the size...
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Sway Group Selected by Chief Marketer for Coveted “CM200”
December 15, 2022
Sway Group, a leading influencer marketing and branded content agency, was selected by Chief Marketer in the "2023 Chief Marketer 200" for...
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What Leaders Get Wrong About the Four-Day Workweek: Four Myths Holding You Back
December 12, 2022
For brands considering the possibility of moving to a four-day workweek, CEO of Sway Group, Danielle Wiley, looks at some...
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8 Reasons Why Shoppable Video May Boost a Company’s Awareness
December 7, 2022
Here, Fast Company Executive Board members explain the benefits and impact of real-time direct marketing through interactive shoppable videos on...
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6 Influencer Marketing Trends to Watch for in 2023
December 6, 2022
As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...
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It’s Time to Reconsider Influencer Exclusivity Demands
November 16, 2022
By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.
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Holiday Season 2022: Influencer Marketing Tips And Advice
November 11, 2022
Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...
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Hard times, Hard Sell? Brand Tactics for Marketing Through Uncertainty
November 4, 2022
Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.
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15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start
November 3, 2022
Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
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Lint Roller Brand Evercare Launches Sticky TikTok Campaign
October 27, 2022
Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...
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Why Companies Cut Off Megastar Partnerships
October 26, 2022
Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks...
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Sway Group Launches Sticky TikTok Campaign for Evercare
October 26, 2022
Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...
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Using Social Media to Save Money Amid Soaring Prices
October 20, 2022
Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...
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How Social Media Can Help You Save Amid Rising Inflation
October 19, 2022
Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid...
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