The Sway Blog
Brands Taking a Stand: Five Critical Tips for Getting it Right
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social […]
Sway Group’s Influencer Marketing Measurement Aligned with New ANA Guidelines
“How can I measure my influencer marketing?” If there’s one question that used to plague the influencer marketing industry more […]
3 Big Myths About NIL Influencer Marketing That Brands Need To Know
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college […]
Being Real: We’re Excited for Sway Proof
FROM OUR CEO: Have you checked out the latest and greatest social media platform, BeReal? I’ve been using it for a […]
Grow Your Audience: How to Use Instagram Marketing for Your Brand
With more than 1 billion active monthly users, Instagram is a great place to curate an audience for your brand […]
3 Tips on How to Provide Effective Content Feedback to Influencers
Influencer marketing is a great way to organically increase the visibility of your brand. The right partnership with a trusted […]
Is Your Lack of Diversity Showing?
FROM OUR CEO: I want to talk about representation this week, by way of complaining about Too Many “Inspiring” White […]
Don’t get TikTok? That’s okay, we do!
FROM OUR CEO: I have a confession to make: I’ve been a TikTok holdout. Even as the platform skyrocketed in […]
What Brands Should Know About Working With High-Profile Influencers
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the […]
Grow Your Audience: How to Use TikTok Marketing For Leads
Social media has reshaped the world of ads and brand marketing. Instead of paying for TV time, brands and businesses […]
Build Your Brand with TikTok Marketing: 5 Smart Tips for Creating Authentic Content
Build Your Brand with TikTok Marketing With more than 1 billion users worldwide, it’s no wonder TikTok has become prime […]
Leading through Tragedy and Trauma
FROM OUR CEO: Two weeks ago, I sent an email to our team, sharing how distraught my partners and I […]
How to Use Influencer Marketing to Grow Your Brand
Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity during the […]
Marketing to Gen X: How Brands Can (Finally!) Get it Right
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest […]
Boost Brand Sales with Social Commerce Influencer Campaigns
When it comes to reaching target consumers at precisely the right moment to encourage a purchase, it’s hard to imagine […]