The Sway Blog
Animals on Instagram: A Quick Guide to Pet Influencer Marketing
From cats who hike in mountains, dancing birds, and dogs who lounge in cozy robes, the space for pets on […]
Episode 6: Josh ‘Bones’ Murphy on his Latest Documentary Film for Patagonia
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Your New Recruitment Hack: Influencer Marketing
In March, U.S. job openings rose to a record 11.5 million, revealing the ongoing impact of a national labor shortage […]
How Brands Can Combat Inflation With Influencer Marketing
While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material […]
Episode 5: Caleb Gardner on the One Key Strategy for Digital Disruption
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Social Media Marketing: How to Use Twitter Advanced Search to Increase Brand Engagement
With more than 237 million daily active users, Twitter is a great social media platform to add to your brand’s […]
Episode 4: Rebecca Woolf, Author of All of This: A Memoir of Death and Desire
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Hey Taco!
I was recently asked to contribute to a Fast Company article on creative ways to reward top performers in a […]
Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With […]
A How-to Guide for Successful Twitch Influencer Marketing
As a brand or business, it’s important to keep track of emerging social media platforms so you can take advantage […]
Episode 3: Jared Watson, NYU Professor, On Parasocial Relationships and the Future of CGI Influencers
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Fake Follower Checks: How to Find Authentic Influencers for Successful Influencer Marketing
Partnering with an authentic influencer who has real sway with their followers can increase brand awareness and sales. On the […]
Episode 2: Trendspotting and Gen Z according to Lynn Casey
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5 Tips for Planning a Successful Holiday Influencer Marketing Campaign
For influencer marketing agencies, summertime is when the holiday season truly begins. The holiday season is a prime opportunity for […]
Announcing The Art of Sway
You know that when a newsletter starts out with “HUGE NEWS!!!” you’re probably about to read about something that is […]